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COMPETITIVE INTELLIGENCE NETWORKS FOR HIGHER EDUCATION

Abstract

Universities as organizations live together in an environment that conditions them to change and progress. Adapting and being able to react to changes is a need and a challenge at the same time. Thus, the EHEA implies for the university world a reshuffling in the rules of the game that together with the increasing interrelation with the job market, and the higher level of competitiveness, drives universities towards the need of having some mechanisms in the detection of change. This is being done for years in the entrepreneurial tissue, Competitive Intelligence (CI); as an evolving tool that is immersed in its usual operation, can help universities in their adaptation. CI is understood as the process of searching, selection, analysis and diffusion of information regarding those elements of the environment that can affect an organization and where the resulting product becomes useful knowledge as a back-up in decision-making and strategic planning.