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Strategy and performance in cooperative education programs

1990, Research in Higher Education

Abstract

This study examined the nature of strategic planning practices and their performance effects in 285 cooperative education programs in U.S. institutions of higher education. Consistent with the results of previous research in for-profit firms, involvement in strategic planning was associated with positive performance outcomes on some criteria but not others. Additionally, an examination of performance effects using Porter's (1980) typology indicated that different strategies were associated with different program outcomes.