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Aww: The Emotion of Perceiving Cuteness

2016, Frontiers in Psychology

AI-generated Abstract

Emotions play a critical role in human communication and behavior, particularly the emotion of perceiving cuteness, which is linked to neotenic features and has biological roots in mate selection and parental care. Despite its prevalence in modern societies, the cute-emotion lacks a formal name, which may hinder its study in psychology. The author advocates for adopting the term "aww" as a formal designation for cute-emotion, positing that greater recognition and understanding of this emotion is essential given its significance in social interactions and marketing.