2000, Industrial Management & Data Systems
AI
Enterprise Resource Planning (ERP) systems serve as critical software solutions that integrate various functional spheres within organizations. This paper discusses ERP's role in fostering a customer-centric approach through the implementation of best business practices, enhancing productivity, and providing organizations with the tools necessary to adapt to evolving market needs. It highlights the importance of organizational readiness, selection criteria for small and medium enterprises, and includes a case study within the Indian context, concluding that ERP is essential for maintaining competitiveness and customer orientation.