Factors determining choice of newspaper a reader buy

IAEME PUBLICATION, 2019

The far-reaching scope of internet has stemmed the upcoming of an age of readers who like to know news with just a click. Due to a renovation in news consumers from reading print newspapers to online news it is necessary to gauge the prospect of print newspapers. Print newspapers are now taking on advanced new media technologies to improvise their industrial presence and to keep up with emerging news distribution structures. In view of the above, alteration from customary print media to the online initiatives, this study focuses on the working professionals, who are major contributors in the development of Indian economy, it is essential to understand the inclinations of educated and an important section of news consumers. An important outcome of the study is that in spite of major internet revolution, print media along with online news is growing in circulation. Contrasting with the trend in Western countries, where the online news impact has been notable, with maximum people preferring to read print newspapers and online news, it is an altered situation here.

res publication, 2012

Newspapers have been a source of information to one and all from various years. However, with the proliferation of TV News Channels, Readers' choice of getting news and information has changed. The evolution of new media has expanded the horizons for news and information gatherers, the focus of this study is on identification of habits and preferences of Newspaper readers. This study has been conducted to identify the Newspaper readership patterns among urban population of Punjab. The study also identifies the Language preferences and time spent on reading newspaper by urban population of Punjab. Further, the study attempts to gain insight of the various reasons that motivates urban population to read the newspaper. This study has been conducted in 3 cities of Punjab (a prime state in India), a sample of 250 urban respondents were selected from the Jalandhar, Amritsar and Patiala cities. Some of the analysis techniques used includes Chi square and Factor analysis.

India is an interesting market for newspapers as its citizens belong to different faiths and speak different languages. While Hindi is a national language and has the most newspaper readership, regional newspapers too are follow strongly. In fact, in some states, readership of regional newspaper outnumbers the readership for Hindi newspaper. There are different types of news papers in the market right from national level news papers to community newspapers. In the midst of this all, there also exists substantial readership for English newspapers which are mainly confined to urban areas of the country. Though all of them are print media, the audience for all these news papers is different. Nagpur is also home to some famous Hindi & English Newspaper publications. Being fairly urbanized, a section of the society of Nagpur also follows readership of English Newspapers. It can be said all three language newspapers viz. Marathi, Hindi and English have their presence in Nagpur. The city houses some of oldest newsgroup like " Navbharat " and " The Hitavada " which are operating since pre independence era. In such context, we have undertaken to survey of 350 Nagpurians regarding quality of newspapers read by them. Age, gender, profession and income were the criteria defining respondent profile. Survey aims to know the perception of participants in respect of important newspapers published in Nagpur, published in three main languages viz. English, Hindi and Marathi. Dainik Bhaskar, Times of India and Lokmat Samachar emerged as most read newspapers in the city. Findings suggest that Hindi daily Dainik Bhaskar scores over all other dailies on various factors for selection of a newspaper. This paper also makes suggestions to different newspapers to improve their readership.

International Journal of Research Publication and Reviews

Newspapers are a gold mine of information. The most popular and significant source of information for all of us is newspapers. Everyone read it, from upper class to the middle class, male and female. Although there are other daily newspapers in our nation, like Times of India, The Hindu, Indian Express, and there are many regional newspapers. In Odisha, there are daily newspapers such as The Samaj, The Sambad, The Dharitri, The Prameya, The AjiKali etc., their goals are similar: to provide information and raise awareness. Customer preference differs across various brands based on factors such as pricing, effectiveness, truthfulness, and content quality. Customer devotion to a specific brand will be confirmed by higher client happiness, which will also guarantee profit and a larger customer base in the long run.The research was purelybased on the survey conducted in Balasore&Bhadrak districts of Odisha. The sampling technique used was simplerandom sampling of advertisers. The data wa...

IAEME PUBLICATION, 2020

Online media consumption in India has increased post cuts in the Data rates; and it will continue to increase with the availability of cheap data. Printed newspapers have sustained their growth in this digital age, but will they continue to sustain themselves in the coming years when everything is available on the internet? While there is an increase in the sales of printed newspapers in India, there is a noticeable decline in the distribution and consumption of printed newspapers in the USA. We have surveyed different sectors of society to obtain information on people’s reading habits and patterns, which will gauge whether physical newspaper distribution will follow the same pattern in India as in the USA. Our study shows that a large number of youth want access to information that is summarized and easily available; they have also shown interest in revisiting old articles and information which is available in online archives.

The large-scale penetration of internet has resulted in the culmination of a new generation of readers in software professionals who prefer knowing news just at the click of a button. This slow transformation among news consumers from print to online newspapers has laid impetus to know what holds the future of print newspapers. Keeping in pace with developing news dissemination systems, although slower to adapt, print newspapers are now embracing innovative technologies to enhance their business. In this backdrop of a transition from the traditional print media to the digital enterprise, this research focusing on the software industry, which plays a major role in the growth of Indian economy, becomes necessary to study the preferences of educated and a niche segment of the news consumers. A useful outcome of the study is that though there is tremendous digital penetration in a Tier II city like Coimbatore, the traditional print media still continues to hold its dominance. Unlike the Western countries, where the digital influence has been remarkable, it’s a different scenario here with most people still preferring to read through print newspapers.

2013

This study was designed to explore and document the perception of Students of University of Sargodha about Online Newspapers. For this purpose researcher developed the questionnaire after conducting pilot study, for study researcher took the sample of 300 students from University of Sargodha using purposive and convenience sampling technique. The results of the study shows that a large amount of

A habit of reading newspaper is most important life skill. It is not only boost our knowledge, but also it supports growth to our life style, thinking and personality. This paper explores the newspaper reading habits the population of the study consists of library users of Sarvajanika Vachnalaya Belagavi, Karnataka, India. Study is conducted through structured questionnaire. A total of 150 questionnaires were distributed among the users and 101 filled questionnaires were received. Around 200-300 people per day visit the library. All the newspapers received by the library are popular in nature and all in the local languages. Study shows that users mostly preference to read in the morning time. This paper also highlights point that most of the users preferred library as place to read newspaper. Suggestions in accordance with the user feedback for further improving the newspaper service have also been recorded.

Brand Preferences can be defined as the subjective, conscious and behavioral tendencies which influence consumer's predisposition toward a brand. The newspaper has always been one of the most important providers of news and entertainment, despite of the rise of the Internet and of telecommunications as viable sources of information. People have different norms, values, and believes. When looking for a newspaper, people are interested in papers which correspond to their beliefs, they are looking for a newspaper that they can identify themselves with. Consequently, it is important for newspapers to be able to tie customers to them, to deliver something that satisfies the customer, to give the customer an incentive to be loyal. Indian Newspaper Industry is witnessing high growth. Earlier all newspaper owners thought opportunity was within their own geographical area but, in coming years publishers will be spending over Rs 1000 crores to invade each other's territories. The Newspaper market is bound to grow. New brands are coming into different territories. Unless the publishers recognize the preferences of readers, they could not succeed the hearts of the customers .This paper makes an attempt at identifying the key factors influencing brand preferences for English newspapers with special reference to south India. This study also analyzes the comparison of factors among the four states' of people in the southern region. A prudent Newspaper, by adding the features expected by readers and spelt out in this research will make it more attractive for readers. This paper not only captures the preferred sections of Newspaper but also the expectations of the readers from the Newspapers. 1. SOUTH INDIAN ENGLISH NEWS PAPER MARKET-AN OVERVIEW: Brand preference is strongly linked to brand choice that can influence the consumer decision making and activate brand purchase. " Brand Preferences can be defined as the subjective, conscious and behavioral tendencies which influence consumer's predisposition toward a brand ". Understanding the brand preferences of consumers' will dictate the most suitable and successful Marketing Strategies. The print has been stagnant over last decades. The major reason has been the singular lack of ambition shown by publishers. It was a myth that Digital revolution may reduce the demand for Newspapers. But, now the myth in publishing has been broken. At a time when scores of American newspapers have downsized or shifted to online editions, the Indian newspaper industry is booming. The government's Registrar of Newspapers in India lists more than 82,000 newspapers till the year of 2015. Interestingly, digital revolution has surprisingly only increased newspaper readership according to the director of the Center for Media Studies. This is widely termed as the 'appetizer effect'. This effect had come as the result of more that people watched television news; the more they were turning to the newspapers to check the facts 1. South Indian English newspaper market has the prominent regional players like Deccan Chronicle, Deccan Herald and national players like The Times of India (TOI), The Hindu and The New Indian express across four major cities Chennai, Bangalore, Hyderabad and Trivandrum. There has always been a pitched battle between top two English dailies TOI and The Hindu for readership in Chennai. But The Hindu retains its leadership position in Chennai market. The Hindu maintains a commanding average issue readership of 5.24 lakh in the metro, far more than all the other

India is the world's only large market where print publications are growing. Yet, advertisers have for long worried that, much like other major economies, a rapid shift to digital content will break print's monopoly. Indeed, advertisers in Asia's third-largest economy are sprucing up spends on digital platforms, closing the gap between online and print media. Digital advertising numbers are likely to go up by 30% in 2018 to Rs12,337 crore as Indians spend more time on mobile devices. Newspaper advertising, on the other hand, will grow at a sluggish 4% to touch Rs18,437 crore. And television, which has traditionally received the largest chunk of the ad pie, will grow by 13% in 2018.The growth in digital ad spend, up 69% since 2016, has been much steeper than print's. With surging smartphone sales and sliding data prices, consumers are expected to pivot further to mobile content. Group estimates that "video advertising on digital to grow at 54% (in 2018), as bandwidth improves and data and mobility devices become more economical for the consumer. "The newspaper industry in India is performing much better in contrast to the scathing economic slowdown in the European. India is considered world's fastest-growing newspaper market. After the falling broadband prices, fast internet speed and budget Smartphone in India, more and more people are consuming online news. As per the World Press Trends 2018 report, over 110 million copies sold every day in India and is the second largest market in the world. Of the top 100 paid-for-dailies in the world, 19 are from India, second only to China which has 25.The aim of the research paper to measure the Effectiveness of E-newspaper among professionals with special reference to the daily newspapers in Chennai region.