chapter in Encyclopedia of Ecotourism, David Weaver ed. 2001 CAB International, UK.
A preliminary step for understanding ecotourism-related operators is to review research about tour operators in general within the tourism literature. Remarkably, even though tour operators have become major actors within the global travel industry, only a few studies have investigated their character and most of these are somewhat dated (three of the more recent studies, Urry (1990) indirectly analyzed tour operators and the expansion of the package tour industry, with special attention to Europe and the UK. He argued that specialization in the tourism industry, that would include the establishment of ecotour operators, had changed tour production from a concentrated, massmarket complex into a more segmented, post-Fordist economic system. With a similar European focus, Vellas and Becherel (1995) have a section on tour operators in their review of international tourism from an economic perspective. Their coverage of tour operators provides detailed information and excellent analysis of the rise and fall of the major operators in select European countries, but almost nothing about tour operators in other world regions. Ioannides (1998) seminal study takes a critical look at tour operators as it sketches the evolution of the package tour industry, identifies the contemporary activities of tour operators and reports on a pilot survey of US specialist tour operators that includes ecotours. Ioannides observes that tour operators are key manipulators of tourist origin-destination flows who have displayed little loyalty to specific destinations. Overall, given the limited consideration of tour operators within the tourism literature, comparisons of ecotourism-related operators with the tourism industry as a whole will be limited.