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Explaining the Emergence of Superheroes in the 21 st Century

AI-generated Abstract

The paper examines the surge in popularity of the superhero genre in the 21st century, analyzing its transformation from a niche market to a multibillion-dollar enterprise. By applying a 'production of culture' framework, it explores the historical and cultural factors that have contributed to this phenomenon, noting that its success is not solely due to an increase in creative talent but also reduced barriers compared to competing genres. The discussion includes the influence of rituals, award ceremonies, and the role of visual storytelling in enhancing global appeal.