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The future of technology management

1994, Organizational Dynamics

Abstract

Successful firms will find ways to integrate technology with corporate strategy, using their new methods to acquire and deploy technology as a source of competitive advantage. The Future of Technology Management WILLIAM B. n January 1992, Fortune gave this less-thanglowing report on how General Motors implemented new technology: General Motors spent $90 billion during the 1980s on technology in the form of plant, equipment, and acquisitions while losing more than ten points of market share. With this massive acquisition and deployment of technology, GM's "leadership" has created a highcost automobile producer, which is 40 percent less productive than Ford and lost, on average, $1500 on each of its 3.5 million automobiles produced in 1991.