Islamic Marketing and Muslim Consumers’ Behavior

Journal of Economic and Administrative Sciences, 2010

In a constantly changing and increasingly globalized world, the construct of culture and subculture have become increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing social and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective. All possible alternatives within different dimensions were assessed to find out the most suitable combination of dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor analysis form the four dimensions. The findings of the study indicated that the combination of three dimensions namely (Current Islamic issues, religious education, and sensitive products) produce the best results among other dimensions.

2016

In a constantly changing and increasingly globalized world, the construct of culture and subculture have become increasingly central to the consumer behavior literature. Religion still plays a significant role in influencing social and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective. All possible alternatives within different dimensions were assessed to find out the most suitable combination of dimensions that gives the best results in measuring Islamic religiosity. Seven Factors were extracted by factor analysis form the four dimensions. The findings of the study indicated that the combination of three dimensions namely (Current Islamic issues, religious education, and sensitive products) produce the best results among other dimensions.

Journal of Advanced Management Science, 2020

Religiosity is one of the cultural subsystems that highlight elements such as belief, norms and values systems that influence human behavior. As different religions and cultures offer their unique elements influencing consumer behavior. Therefore, this paper ought to present a new perspective on Religiosity and its relation to Purchase Intention. This research utilized a qualitative approach using 8 separate focus group interviews consist of 45 respondents in Malaysia. Findings suggest that Muslim religiosity influences their purchase intention. It was found that elements such as religious belief, norms, consumer values, environmental responsiveness, knowledge, social responsiveness offer a wider conceptualization of religiosity for Muslims impacting such relationships. This exploratory finding requires further research to quantitatively present a more robust approach and more in-depth findings.

Marketing Theory, 2013

Business & Economic Review, 2019

Religious beliefs can shape the perception, behavior and reaction of a person towards marketing activities. This study aimed to examine the direct effect of Islamic religiosity on consumers' attitudes towards Islamic and conventional advertisements in Pakistan. Moreover, the study has also examined serial mediating effects of consumers' attitudes towards Islamic and conventional ways of advertisements and attitude towards brands between Islamic religiosity and their purchase intentions. Consumers' attitude was explained through the theoretical lens of Value-Expressive theory of attitude. Experimental design was used to examine the relationships. Several statistical tools including Exploratory Factor Analysis (EFA) were used for screening and preparing the data for analysis. Structural Equation Modeling (SEM) with bootstrapping method for mediation was used to examine the mediation effects of consumers' attitudes towards Islamic and conventional ways of advertisements and attitude towards brands. Results of the study showed positive relationship between Islamic religiosity and attitude towards Islamic way of advertisements and negative relationship between Islamic religiosity and conventional way of advertisements. Further, results showed that attitude towards Islamic way of advertisement and attitude towards brands positively mediate the relationship between Islamic religiosity and purchase intention, while these relationships were negative for conventional way of advertisements.

Pakistan is an Islamic country and the current paper is an attempt to investigate empirically whether Islamic consumer theory is being applied in this country or not. This study has used a set of questionnaires distributed to all general consumers working in different walks of life in the city of Lahore. Cronbach Alpha test is used to check the reliability and internal consistency of all variables in the questionnaire. In order to draw

Journal of American …, 2011

Islam is one of the major monotheistic religions in the world. Its importance is growing as the number of Muslim adherents is increasing, currently around 1.57 billion worldwide. The wealth of Muslim Arab countries is affecting the global economy as well as the international trade. Since religiosity has a major impact on consumer behavior, it was paramount to have an Islamic Behavioral Religiosity scale, measuring the degree of Muslims' religiosity from the behavioral perspective. The Islamic Behavioral Religiosity Scale (IBRS) could be used by marketers to assess the degree of consumers' religiosity and it could be linked to consumer behavior and work as a predictor to purchase patterns. The scale presented in this paper is a modification to the Islamic religiosity scale presented in 2007 by Chang-Ho C. Ji and Yodi Ibrahim. The scale was modified to include all divisions of Islam; belief, worship, legislation, and morality as well as behavior measurement. The modified scale was evaluated twice. First time was using a sample of 284 Muslim respondents in May and June 2010 and the second time was using 400

Journal of Islamic Marketing, 2022

Purpose-The purpose of this study was to investigate whether including an Islamic appeal in a culture-neutral product advertisement has a positive effect on consumer attitudes to the advertisement leading to higher purchase intentions while considering religious affiliation and religiosity as moderating factors of the relationship. Design/methodology/approach-Conditional process analysis was applied to examine the mediation of the relationship between ad version and purchase intention through attitude to the advertisement as well as the moderating role of religious affiliation and religiosity among 819 consumers within the Dubai market. Findings-The analysis in this paper revealed that including an Islamic appeal in an advertisement does not have a positive effect on attitude to the advertisement or purchase intention, neither for Muslim consumers in general nor for Muslim consumers with high levels of religiosity. Conversely, including an Islamic appeal has a significant negative effect on the purchase intentions of Christian consumers within the Dubai market, as well as on those consumers who did not state their religious affiliation. Research limitations/implications-Marketers should reconsider the use of Islamic appeals in product advertising, especially in relation to the promotion of culture-free products within diverse expatriate populations such as that represented by the Emirate of Dubai. Originality/value-This study sheds light on the underexplored role of religious affiliation and religiosity in relationship to consumer behavior within the field of Islamic marketing in a major retail hub in the Middle East.

Purpose -The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision. Design/methodology/approach -Survey comprised a sample of 232 Muslims from the middleand upper-income groups who work in Shah Alam and Bangi in the Selangor state of Malaysia. Findings -The findings indicate that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran. This study confirms that religiosity acts as a full mediating role in the relationship between relative and contextual variables, and purchase behaviour of Muslim consumers. Originality/value -The paper's interesting findings serve to remind entrepreneurs that they cannot neglect the element of religion in their marketing activities, particularly in the development of products.

Purpose -This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers' and attitude toward advertising of controversial product. There is a rising concern among Muslim consumers' with regards to the halal status of many food outlets in Malaysia. This came out because many food operators do not understand what halal really means. Many of them are from Kopitiams food and beverages industry. Design/methodology/approach -Survey method was used for the purpose of data collection in April 2014, and quantitative approach has been used as well. This study applied functional theory of attitudes to support this framework. Respondents consisted of 375 Muslim consumers' in Malaysia. Findings -The paper provides empirical insights about how religiosity moderates the relationship between ego-defensive function and consumer attitude toward advertising. Consumers with a high level of religiosity are more likely to respond less favorably toward the advertising, while consumers who have a low level of religiosity are more likely to respond more favorably toward the advertisement. In addition, it can be postulated that religiosity reduces negative effects of ego-defensive function. Practical implications -The fact that religious groups are more organized, equipped and motivated to register their concern, demands better understanding of such groups by marketers. To avoid any controversies, or potential business loss, a better understanding of what could ignite their reaction seems to be an appropriate preventive strategy. Originality/value -Only a few studies directly examined the influence of religion on marketing communication. The effects of religion on the advertising of controversial products remain largely unstudied to date. Therefore, this paper fills the gap in the research area.