Preferencias y disposición a pagar por manzanas orgánicas

Ciencia e investigación agraria, 2015

A.A. Cerda, L.Y. García, F.J. Tolosa, and V.A. García. 2015. Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile. Cien. Inv. Agr. 42(2):181-189.

2007

Most food markets do not count on complete information about food quality for consumers. Quality has become a key concept in the new approaches of the Demand Theory , and, therefore, food quality information has turned into a crucial factor when explaining the existing differences between demand profiles. Throughout these last years, organic agriculture has undergone a notorious expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or potential quality risks perceptions. This paper aims to estimate consumers´ willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing useful evidence to the government, and thus gain support in the promotion of organic production, regulation processes and labelling programs. The Contingent Valuation Method was selected to estimate WTP. Data derives from a food consumption survey conducted in Buenos Aires city in April 2005. The parameters estimates for the selected products were obtained by applying a Binomial Multiple Logistic Regression.

2013

Increased competition in agro-food systems has motivated the appearance of new or more heterogeneous products. In addition consumers are increasingly more demanding about product information and characteristics, associated with a move towards products that differentiate themselves by its environmental characteristics, health effects, quality, origin, etc. Thus consumers’ preferences became more complex and diversified. Consumers are faced with a great variety of competing products and firms are ever more interested in identifying the attributes, or the combination of attributes, that are most valued by consumers. Valuation studies have sought to determine the influence of certain attributes in the willingness to pay (WTP) measures, including the importance of organically produced fruit and vegetables (Zhao et al., 2007; Radman, 2005) or the effect of providing additional information, with respect for example the health benefits, (Ginon et al. 2007; Marette et al., 2010; Bocaletti an...

Revista de la Facultad de Agronomía, Universidad del Zulia, 2021

Global production of organic products has grown significantly due to increased environmental awareness and healthier lifestyles. However, vegetable growers often lack relevant information about people’s preferences and willingness to pay (WTP) for such products. This difficulty is even more pronounced in developing countries, as Chile, mainly due to the low demand increase for organic products. This research aims to analyze preferences and WTP for Chilean organic lettuce. To obtain the WTP, the contingent valuation (CV) method and conjoint analysis (CA) was applied. The data were obtained from a cross-sectional survey using a representative sample of 416 subjects from the Maule region, Chile, stratified by income level. The results showed that subjects were willing to pay a premium of 26.72 % and 52.83 % for an organic head of lettuce compared to conventionally grown products, according to CA and CV methods, respectively. These results show a strong preference for organic products. ...

Acta horticulturae, 2012

In our study within the European ISAFRUIT project, we examined in Poland and Switzerland the acceptance of representative organic and conventional food buyers for new disease resistant apple cultivars in comparison to similar-type common cultivars (6 cultivars per country). In total 120 testers were involved. The panel tests were carried out with blinded samples in a first run, and in a second run as branded samples where information on production system (organic or integrated) and price (+26% for organic fruit) was given. With additional questionnaires we assessed the importance of the testers' general knowledge and perception on organic (fruit) production on their preference behavior. With blinded samples, in both countries both consumer groups rated the appearance and eating quality of resistant and susceptible apple cultivars relatively equal with minor advantages for the standard cultivars. However, when the samples were branded, organic buyers of both countries significantly increased their preference in appearance and on taste for the organic samples. In Poland, even the conventional buyers increased their rating for branded 'bio' samples; meanwhile the Swiss conventional buyers decreased it clearly. The analysis of the questionnaires revealed that: (i) in both countries and with both buyer groups, the awareness for the high importance of resistant cultivars for organic production is only mediocre; (ii) to increase their buying of organic apple they mainly require more basic and apple-specific information on organic production; (iii) the consumers expect from organic apples an outstanding inner quality but also a good price; (iv) the consumer's trust in the control and certification of organic production is only mediocre.

Journal of Agricultural Sciences – Sri Lanka

Purpose: Identification of consumer preferences is important in designing products. Producers will immensely benefit by knowing them to capture the market share. In light of this, we evaluate consumers' stated preferences for various attributes of four popular fruits: grapes, sweet orange, pear and pomegranate. Research Method: We run a Rank Ordered Logistic Regression (ROLOGIT) and calculate Willingness to Pay (WTP) for fruit attributes. Findings: We find that the perception of the fruits selected is contingent upon only a handful of attributes. We find that crispness and price are significant attributes in Pear. Price has a non-significant effect on preferences for grapes. Sweetness, shelf life and price significantly influence consumer choice when buying sweet oranges. Seeds that are relatively low in bitterness and softness are the two key attributes influencing the purchase decisions of Pomegranate. Research Limitations: The number of attributes used in the choice card was limited to most important attributes. Additionally, only a main effect model was estimated without considering the interaction effects of attributes in this study. Originality/ Value: Favorable features of fruits in Sri Lankan condition has not been studied so far. Thus, incorporating favorable features of the fruits considered into breeding programs of the local counterparts of these fruits may be fruitful.

Economics Development Analysis Journal

The objective of this study is to analyze the value of Willingness to Pay (WTP) of eco-friendly agricultural products and the factors that influence it. The analytical method used was the contingent valuation method (CVM) and logistic regression analysis. The results show that the total number of WTP in West Java is IDR 620,000, meaning that there will be an additional value of eco-friendly agricultural products by 620,000 for each sale. Then, the total number of WTP in Central Java is IDR 580,000 and then the total number of WTP in East Java is IDR 532,000. Based on the results of the logistic regression estimation, it shows that the variables that have a significant effect on the willingness to pay for eco-friendly agricultural products in West Java include gender, education, marital status, number of family dependents, income, and concern for the environment. Based on the results of the logistic regression estimation, it shows that the variables that have a significant effect on ...

2005

To evaluate consumers' willingness to pay (WTP) for Washington apples, the effects of firmness and sweetness as the representative sensory attributes are investigated in addition to those of consumer demographics and preferences. A tasting survey was conducted in Portland, Oregon on two varieties of apples, Gala and Red Delicious. Survey data is analyzed by employing a dichotomous-choice contingent valuation method, the double-bounded model, and maximum likelihood estimates are obtained. This study shows that firmer and sweeter apples induce more WTP. Age is also an important factor affecting WTP for apples. Education, eating frequency, and race affect WTP in the Gala model but not the Red Delicious. Other variables, such as gender, annual household income level, and whether they buy organic food, do not add significant explanatory power in estimating consumers' WTP.

2014

The identification and characterization of consumers’ preferences for agricultural products may constitute a valuable tool for producers in identifying market niches for their current production and to plan activity choice for the future. Traditional varieties of fruits and vegetables have been subject to some scrutiny in this respect. However, but for a few studies, consumers’ preferences for tomatoes have rarely been studied. Using the contingent valuation methodology applied to a panel of six different varieties of tomatoes (three national varieties, and three foreign varieties), the present paper provides evidence concerning the most relevant determinants of consumers’ willingness to pay, controlling for place and mode of production of the tomatoes’ varieties. In addition, the study elicits consumers’ rating of these varieties with respect to appearance, taste, smell and texture. Based on our multivariate results, the estimated market price premium for national varieties of toma...

Spanish Journal of Agricultural Research

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and qual...