Augmented Reality Platforms for Virtual Fitting Rooms

Journal of Fashion Marketing and Management: An International Journal, 2020

PurposeAugmented Reality (AR) integrates computer-generated images to a physical environment in real-time. Online apparel shopping presents some product-related risks, as consumers can neither physically see and touch the products nor try them on. The present study examined whether AR conveys reliable apparel product information in terms of fit, size, and product performance; and how AR affects attitudes toward apparel and purchase intentions when shopping online.Design/methodology/approachThis research was designed as a within-subject quasi-experimental study using repeated measures in two conditions: virtual try-on using the AR technology vs. physical try-on. A scenario was developed to help participants imagine themselves shopping online for a specific dress.FindingsResults indicated that size and color of dresses were conveyed accurately when utilizing AR as compared to physical try-on. Visual attributes such as style, garment details, and coordination with other items were foun...

International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2023

The image-based virtual try-on project is all about using computer vision and augmented reality. We're working on clever computer programs to spot and follow your body and the clothes you want to try on in pictures. This means figuring out how you're standing, separating you from the background, and making the clothes look real on you. It's like making a virtual fitting room with some high-tech magic. Image-based virtual try-on is a cool tech that lets you try on clothes in pictures. It uses smart computer stuff to figure out your body shape from your photo. Then, it magically puts the clothes on you in the pic, making sure they look right with the right fabric, texture, and fit. It's like a virtual dressing room on your screen. This tech wants to give you a super-real and fun way to try on clothes without actually putting them on. Imagine seeing how different outfits would look on you, just by using your computer or phone.

IEEE Computer Graphics and Applications, 2003

2016

ITM Web of Conferences, 2021

With the rise in Virtual Reality technology now it is possible to bring the same experience of offline shopping in the online platform. Virtual Dressing using Augmented Reality is a platform where users can try clothes virtually. As users cannot physically try the dress in online mode this application will help the user to make a better judgement on how the dress will look on him. The proposed system will consist of an application where users can create their 3D model with just their pictures and can apply the garment on their model, which can be viewed in AR space to make a judgement of how the model looks on a person.

International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2023

Interactive shopping using augmented reality (AR) is a rapidly growing field that provides consumers with a new and innovative way to shop. AR technology allows consumers to visualize products in their real-world environments, enhancing their shopping experience by providing a more immersive and interactive experience. This paper presents an overview of the current state of interactive shopping using AR and discusses the benefits and challenges of this emerging technology. The paper also explores the various applications of AR in shopping, including virtual try-on, product visualization, and interactive product demonstrations. Overall, the paper highlights the potential of interactive shopping using AR to revolutionize the retail industry and transform the way consumers shop. I. INTRODUCTION Interactive shopping using augmented reality (AR) is an exciting new way of shopping that blends virtual and physical experiences. Augmented reality technology overlays computer-generated content onto the real world, creating an interactive and immersive experience for users. This technology has enormous potential in the retail industry as it allows consumers to see and interact with products in a way that was previously impossible. With interactive shopping using AR, consumers can visualize products in their real-world environments, try on clothes virtually, and even see how furniture would look in their homes before making a purchase. This technology offers a unique and exciting shopping experience that engages customers, provides them with more information about products, and ultimately helps them make more informed purchasing decisions. In this paper, we will explore the current state of interactive shopping using AR, its potential benefits, and challenges, and discuss the various applications of this technology in the retail industry. II. LITERATURE SURVEY

2019

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones-the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more-be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the consumer where Augmented Reality is being used to make fashion more accessible to the people. The future of fashion merchandising is to exploit AR platforms further, to make the whole buying experience digital. There is a lot of potential for AR not only in fashion merchandising on online platforms but also in the showrooms. But it is to be remembered, that this technological shift will cause the industry to miss the 'human element' eventually.

Lecture Notes in Computer Science, 2013

In recent years, more and more researchers try to make Microsoft Kinect and Augmented Reality (AR) into real lives. In this paper, we try to utilize both Kinect and AR to build a dynamic fitting room. We can automatically measure the clothes size of a user in popular brands or different country standards. A user can utilize gesture to select cloths for fitting. Our proposed system will project the video dynamically of dressing selected clothes in accordance with the captured video from Kinect. This system can be utilized in clothing store, e-commerce of clothes shopping, and at your home when you are confusing choosing a clothes to wear. This can greatly reduce the time you fitting clothes.

International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2022

Trying on different clothes in the store and finally choosing the right one can be a time-consuming and tedious process. So, a real-time virtual fitting room is a concept where a customer can buy pieces of her clothes without having to wear them. The virtual fitting room environment is the online equivalent of her fitting room in a store. People usually avoid buying wearable clothes online. To solve this problem, I decided to create an online test room application. Our research involves recording a video of user using the system camera, segmenting the video into individual frames to extract user's body, and developing an application that transforms, rotates, and makes wearable. is focused on as image that scales in real time to fit the user Virtual try-on technology lets customers see how clothes fit themselves or an avatar, allowing them to virtually "try on" clothing before purchasing them. This method helps avoid challenges connected with conventional e-commerce sales channels, such as fit issues and environmental and financial returns costs .

International Journal of Information Technology and Computer Science

In this paper, we describe various technologies that are being used in virtual garment fitting and simulation. There, we have focused on the usage of anthropometry in the clothing industry and avatar generation of virtual garment fitting. Most commonly used technologies for avatar generation in virtual environment have been discussed in this paper such as generic body model method and laser scanning technologies. Moreover, this paper includes the usage of real-time tracking technologies used in virtual garment fitting like markers and depth cameras. Apart from these, virtual clothing methods such as geometrical, physical and hybrid-based models were also discussed in this paper. As ease allowance has a major impact on virtual cloth fitting, it is also considered in this paper relating to similar research studies. As the final stage, our proposed design has been explained including the steps of the experiment that has been conducted to generate a twodimensional model of the garment item. Within this paper, all the above-mentioned areas were described thoroughly while stating the existing gap of the virtual garment fitting in online marketplaces and our proposed solution to bridge that gap.

Augmented Reality has opened doors to numerous ways of enhancing human computer interaction. It has brought up opportunities to seamlessly improve user experience in e-commerce applications. In this paper we describe an approach of building a mobile augmented reality application that enables the users to virtually try out facial accessories such as eyewear. The application uses face tracking and head pose estimation techniques in rendering virtual content realistically over the human face in real-time.

Communications in Development and Assembling of Textile Products

This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It can be shown that VR and AR applications as interactive systems can offer valuable support in the purchasing decision-making process. New chances and possibilities arise for future shopping in virtual or augmented realities, in which customers are supported in their decision-making. So far, the simulation of visual properties, the limited range of offered pieces, the lack of customer acceptance as well as high barriers to entry and expensive hardware solutions have weakened the full exploitation of potential.

ArXiv, 2022

In this paper, we describe various technologies that are being used in virtual garment fitting and simulation. There, we have focused about the usage of anthropometry in clothing industry and avatar generation of virtual garment fitting. Most commonly used technologies for avatar generation in virtual environment have been discussed in this paper such as generic body model and laser scanning. Moreover, this paper includes the real-time tracking technologies used in virtual garment fitting like markers and depth cameras in various related researches as well as how the virtual cloth generation and simulation carried out in the related researches. Apart from these, virtual clothing methods such as geometrical, physical and hybrid based models were also discussed in this paper. As ease allowance has a major impact on virtual cloth fitting, it is also considered in this paper related to similar researches. Within this paper, all the above mentioned areas were described thoroughly while stating the existing gap of the virtual garment fitting in online marketplaces.

Journal of Computing and Communication

Virtual fitting rooms have attracted the sights of the market need in the past two years; The world faced a colossal pandemic that led everything to be online. This proposed framework aims to solve the online shopping problem using deep learning algorithms and techniques. Users face significant issues, whether finding the perfect fit, recognizing the fabric, or styling their outfits. As a result, merchants' profit is impacted, resulting in a high percentage of returns. This proposed model aims to generate a 3D human model. Based on the measurements extracted from the user's images and the user's weight and height for more accurate results. The user can see how simulated 3D clothes will look on his 3D body model, and Then he will know the exact size that fits him and can view the texture. Finally, the user will have styling tips recommended according to his chosen outfit.

The Virtual cloth Try-on is one of the biggest inventions took place in fashion industry which contributes to enhance user experience by allowing them to try out garments virtually without wearing it. Researchers are working on several technologies right from Image processing to Augmented reality (AR) to develop and deploy a stable, sustainable platform to enable virtual cloth try-on experience. In proposed system Augmented reality technique is used to create the same experience. With the help of OpenCV and Python programming, Marker based AR is designed for four types of 2D image garment datasets such as Dress, Top, Jeans and Skirt.