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Bombay Begums Desiring Neoliberalism – South Asia Journal

southasiajournal.net

Abstract

In this commentary piece I use the recently released web series, Bombay Begums, to argue that despite the uplifting narrative of choice and sexual pluralism, OTT platforms are turning sex (and “sexiness”) into a consumer good which is packaged to the female (sexual) entrepreneur in the upbeat language of choice, agency, and freedom. In the process, I contend, women are unwittingly molded as complaint subjects of neoliberalism. I ask if this shift in women’s representation democratizes desire or reproduces objectification? More generally, I wonder what are the dangers of combining a seemingly flexible sexual apparatus under neoliberalism?