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Conceptual Framework on Qualitative Research Design

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Abstract

Qualitative research attempts to broaden and/or deepen our understanding of how things came to be the way they are in our social world. If the research question involves exploring how people experience something, or what their views are, exploring a new area where issues are not yet understood or properly identified. A qualitative research design is probably the most flexible of the various experimental techniques, encompassing a variety of accepted methods and structures. Here, five of the major qualitative research designs namely ethnography, phenomenology, case study, grounded theory, and narrative research has introduced. Descriptionsof all five qualitative research designs are given separately. The design of qualitative research provides for the learner to understand the difference between phenomenology and grounded theory or between ethnography and case study and also narrative research and it gives the knowledge about itself. Common sense and research both involve an attempt to understand various aspects of the world. However research, but arguably not common sense, involves an explicit, systematic approach to finding things out, often through a process of testing out preconceptions and researchers working in the social sciences: psychology, sociology, anthropology etc., interested in studying human behaviour and the social world inhabited by human beings, found increasing difficulty in trying to explain human behaviour in quantifiable, measurable terms. Qualitative research attempts to broaden and/or deepen our understanding of how things came to be the way they are in our social world. If the research question involves exploring how people experience something, or what their views are, exploring a new area where issues are not yet understood or properly identified (e.g. before developing questionnaire items), assessing whether a new service is implementable, looking at "real-life" context, or a sensitive topic where you need the flexibility to avoid causing distress, your team probably needs to discuss using qualitative methodology.