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Screening The Balkans: Dina Iordanova’s “Cinema of Flames”

2002, Central Europe Review

Does the dictum “never judge a book by its cover” still hold true to in an age of total design when publishers obsess over the smallest details of visual presentation? The cover of “Cinema of Flames” could not be more literal or unsubtle – a dramatic scene from what Iordanova judges to have been one of the key Balkan films of the last decade – Srdjan Dragojević's Lepa sela, lepo gore (Pretty Village, Pretty Flame). In the still a Chetnik exultantly waves a burning flag in front of a ruined building. The cover trades on our fascination with the Balkan violence of the nineties and the popularity of cinematic representations such as Dragojević's. In this sense, the book “does what it says on the packet”, analysing the impact and success of such films. However although published by the BFI and marketed primarily as a film book its scope is far wider – being about Balkan culture and media in the widest sense and perhaps most significantly, about external images of the Balkans.