Contemporaneity as identity development

"Latencies: Europe 1914-2014" // IV Lisbon Summer School for the Study of Culture, June 30 – July 5, 2014

Latências do Outro na apercepção da identidade no modernismo e a sua assumida descolagem no tempo pós-moderno, através da observação dos retratos do caricaturista António Teixeira Cabral "Latencies: Europe 1914-2014" IV Lisbon Summer School for the Study of Culture, June 30 – July 5, 2014, Lisbon. Para entender a arquitectura do conceito de “identidade” e a sua transformação durante o último século, optei por observar os retratos de um caricaturista surgido no modernismo, denotando neles uma premediação do conceito de “identidade dinâmica” que, actualmente, é intrínseco aos conceitos de identidade empresarial e de marca. Com a pós-modernidade, a busca de uma identidade que, enfim, foge de si mesma como de um padrão abstracto, desencadeada pela ideia da “morte de Deus” de Nietzsche e apoiando-se nas ideias de Lacan, ficou agarrada a um conceito do “Eu” que se reflecte no espelho e a partir do qual constrói a relação de reciprocidade, de mutação e de fragmentação, imprimindo marcas na sociedade, incluindo a jurisprudência. No modernismo esta ideia permanecia latente, recalcada e oprimida em prol de uma sublimação colectiva, denotando-se, porém, as síndromes da sua presença em obras individuais de alguns intelectuais descontentes com a abstração do conceito de “Homem”; também a luta própria à “idade latente” , contra quem é oposto e diferente, em prol de padrões morais estabelecidos, desencadeando a II Guerra Mundial, e, a seguir, a queda de ilusões idealistas, restabeleceu na sociedade a consiência do seu Ego, realçando o desejo natural do Outro. https://lisbonconsortium.files.wordpress.com/2012/08/program_ivlsssc.pdf

Anales de Historia del Arte

This article analyses the conceptions of identity in contemporary times by delving into art practices from the 1970s onwards that deal with topics such as the construction of the self, identity as simulacrum, gender as masquerade, cyberfeminism, the cyborg, the techno-medical body or online identity fluidity. In the information and digital era, new technological, medical and scientific developments like genetic engineering, biotechnology, surgical and hormonal procedures and the Internet permeate our lives, affecting the perception, representation and understanding of the self. Through the analysis of the work of Lynn Hershman Leeson, ORLAN and Francesca da Rimini, this article examines contemporary art practices that reflect on these current issues, mirroring contemporary changes, subverting homogenising and repressive articulations of identity, and considering the new malleability, reproducibility and plurality of the self. These art practices ultimately represent the merging of h...

ABSTRACT This exploratory paper analyses the way in which context influences advertising creativity practices. To establish the role of context, this paper utilized both Social Identity theory and Systems Model of Creativity. Twenty four in-depth interviews with top creative directors of the main advertising agencies in Colombia (Latin America) were collected. Findings suggest the Colombian creative identity is under construction. This identity is influenced by the broader Colombian social context including the unique business characteristics of the country's communications industry, the level of economic hardship experienced by the population, and the actual social conflict lived situation. These findings extend the Systems Model of Creativity to include social hardships and industry level characteristics. Several practical implications not only in relation to Colombia, but also the broader global advertising industry are presented.

This article presents the results of my PhD thesis, which investigated the idea of mobile culture (Urry, 2003) based on its discourses and representations, with special focus on global advertising communication. The hypothesis that consumption of (im)mobility exists when individuals seek objects that support their everyday (im)mobility with a certain stability and less risk was validated, by interpretation of the advertising discourse of global brands disseminated in Brazil at three different moments: June 1982, June 1998 and June 2014, when Brazil participated in the FIFA World Cup in Spain, in France and in Brazil, respectively. The research methodology was based on depth hermeneutics (Thompson, 2000) and used Peirce's semiotics (Santaella, 2005) in the formal analysis of 40 printed advertisements selected for investigation.

LASA 2019, 2019

What is peripheral culture and how can a critical analysis of peripheral artistic creativity unveil another perspective on culture in Latin America? How are art and cultural manifestations perceived in Latin America? Did Latin American culture begin with Sixteenth Century's colonization or with natives' expression within pre-Colombian civilization? The first option was appealing to local society's middle and upper classes because of an European heritage, which is a culture industry's influence; imposed for their own colonialist purposes and for the sake of sameness. Colonization in Latin America was the negation of the Other by means of removing natives' ownership of their language and social relations. The expansion of European culture is an act of intolerance towards the periphery; a complete disregard for the Other. We want to make a connection here to Adorno's and Horkheimer's essay Culture Industry: Enlightenment as Mass Deception. They explained how-following the Industrial Revolution-we started to see ourselves as special and differentiated from one another. However, we are nevertheless surrounded by increasingly standardized products and immersed in sameness.

Advertising is becoming globalized. As the world is more interconnected, advertising discourses occupy new spaces in consumers’ minds. This article highlights some of the new strategies employed by advertising creators and their struggle against communicative saturation. The distracted minds of consumers are increasingly inaccessible to their strategies. Consumers, hyper-connected minds are now affected by advertising campaigns that appeal to the most basic part of our instincts. The process is the same, regardless of the advertising medium or distribution channels. The article proposes an analysis of the phenomenon through different examples from everyday life. The examples have a global reach and are representative of a global trend.

Interaksi: Jurnal Ilmu Komunikasi

Every family has a particular moment, especially in Malaysia and Indonesia, where the majority of the population is Muslim, where Eid al-Fitr has established a tradition for bringing family members closer together. Simply said, the tradition is known as "Hari Raya” whereas, in Indonesia, the term "Lebaran" is used. The year 2021 will be remembered for the social restraints put in place to prevent the spread of COVID-19. This study aims to capture this once-a-year event, which will then be interpreted using Oswald's Marketing Semiotics strategy to juxtapose the two digital advertising media on the Youtube Channel for cellular operator brands in each country in the Interpretivism Paradigm using a qualitative approach based on Hofstede's Cultural Dimension Theory. The Hari Raya 2021 Maxis advertisement symbolizes the State of Malaysia, while the 2021 Lebaran advertisement from the Indosat Ooredoo Provider represents the State of Indonesia, both of which are displ...

International Journal of Advertising, 2017

This exploratory paper analyzes the way in which context influences advertising creativity practices. To establish the role of context this paper utilized both Social Identity theory and Systems Model of Creativity. Twenty four in-depth interviews with top Creative Directors of the main advertising agencies in Colombia (Latin America) were performed to discover if there is a country Creative Identity. Data suggests there is an identity of sorts but this is still under construction. However, some facets of a Colombian creative identity and the way in which Directors´ perceive differences in creativity identity also emerged. A key contribution of the paper is to establish the influence of the broader Colombian social context on shaping the overarching creative identity including the unique business characteristics in the Colombian communications industry. These findings extend the Systems Model of Creativity to include social hardships (e.g., within the socio economic environment), and also incorporate industry level characteristics (e.g., a vast number of conservative and risk adverse clients). These factors contribute to a developing identity. These results when reflected on against the Systems Model of Creativity highlight several practical implications not only in relation to Colombia, but also the broader global advertising industry.

Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017), 2017

The article discusses the basic principles of the social existence displayed as the signs of the postmodern world. The author analyses some philosophical concepts and teachings of the postmodernism (Z. Bauman, J. Baudrillard, J. Urry, A. Giddens) in their reflection of social problems of contemporaneity. The special attention the author devotes to the global tourism as one of the path for a personal identification in the modern world's diversity. Tourism is depicted in the context of the postmodernism as a relevant phenomenon uniting the multicultural world and partially solving certain social problems of the postmodernity.

This article sets out to explore the question, what it is to live in the postmodern age as an 'individual', that is, as someone with a distinct sense of who she or he is. Consideration is given to the possibility that individuals today, in the context of globalization, may not have such a distinct sense of personal 'identity', as well as to the question, what it is to have an identity. These questions are explored in relation to the so-called postmodern subject – or the subject in the age of globalization, the age of hyper-communication, or of 'informatization' – which one may assume to be constituted very differently from the 'modern' subject of the 19 th-century, or even more radically differently from pre-modern subjects. One could say that what Hardt and Negri regard as distinctive for postmodernity – informatization, made possible by advanced communications technology – is inseparable from the 'identity' of postmodern individuals. Moreover, Derrida's insistence that the communications technology characteristic of an era embodies a change in subjectivity (and hence, in identity), points to a significant clue regarding the identity of postmodern subjects. The aim of the present article is therefore to explore what all of these divergent considerations mean with regard to the issue of identity in the contemporary world – whether one has reason to believe that identity has evaporated in the flux of postmodern life, or if some of the theoretical perspectives invoked here enable one to affirm the continued legitimacy of talking about identity today.