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At The Beginning Was The Imagination

2016, Public Seminar

AI-generated Abstract

The paper explores the dichotomy between imagination and capitalism, arguing that the progressive nature of imagination has been co-opted by capitalist dynamics which prioritize profit and efficiency over creativity. It critiques modern consumer culture's incessant push for innovation and proposes a shift towards 're-novation'—a process of using and transforming old ideas and images to create new meanings and values. The work calls for a re-evaluation of aesthetics and a return to a more tactile, embodied experience of creativity that resists the flattening effects of digital commodification.