2019, Annual Review of Critical Psychology
We live in a transitional social period of historic proportions, in which the historical class compromise of Fordism has been revoked 'from above. ' In response to what has been 'achieved' and based on their current strength, those 'above' are seeking a new model of social organization and are trying to push it through -let's call this model 'neoliberalism.' Like its predecessor, Fordism, neoliberalism demands and enables a specific form of social organization, which 'needs' (both enables and presupposes) certain types of 'average' people. Let's call these 'forms of subjectivity,' i.e. configurations of subjectivity and new templates for historical normality. What prevailed in the 20th century as Psychology-and shapes our inherent understanding, whether approving or critical, of a normal person and his/her subjectivity-was just Fordist psychology, i.e. a psychology that had to help organize (i.e. develop and use) the productive force 'individuality' in a manner useful for Fordism. Psychology has/d to help get people to think and act 'functionally' -why else should bureaucracies or ruling classes invest in it? The nascent neoliberalism involves other (normality) requirements -which are always simultaneously both hindrances and opportunities for the subjects! Today, the productive force 'individuality' is simply being organized differently and poured into more current efficiency/profit molds of subjectivity. The respective concepts of a person in Fordism and neoliberalism can be condensed in buzzwords: Fordist 'homogeneous normality' vs. neoliberal 'differential normality' from 'above'-we are still and always dealing with a practice of normalization of (developing and exploited) individuals! In Fordism, it was the task of the predominant social sciences (such as psychology) to homogenize people along specific socially produced patterns, social categories (both: to control and reorient them, to fix them): the right/normal man, the normal worker, normal sex ... Neoliberalism no longer needs homogeneity (that much). It 'operates' with differentiality. Homogeneity is not as crucial and important, everyone can (but also must) be individually useable in his/her own way or prove (!) his/her usability individually. Individuality, idiosyncrasies, peculiarities are not only ok., but may effectively support one's utility even better. For neoliberalism, collectives are not only no longer 'in,' they even smell of homogeneity -yuck! And exactly here lie both the crux and the trap of 100 years of criticisms from and of dominant psychology: any critique of Fordist psychology boiled down to questioning homogeneity -and expounding individuality. However, homogeneity was not only submission to a 'norm;' at the same time it (also) meant or promised social protection -which had to be won, to be sure! It is exactly this social protection that is the original sin of the neoliberal religion! If criticism fails to reflect the dialectic of homogeneity and (the promise of) social protection by historicizing itself and its context, by becoming aware of its respective societal relativity, then its painful thorn against Fordist homogeneity will quickly become a knitting needle useful for the individual's straitjacket in his/her struggle with neoliberal differential normalcy. Criticism is not some timeless rhetorical jewelry, nor an academic frock one puts on and carries around individually, but rather a social relationship with the historical 24 NEOLIBERAL FRAMING OF (CRITICAL) PSYCHOLOGY mainstream as the counterpart; it is a social relationship in which real subjects (must) form historical regimes of agency in and for their lives! In addition, there are dynamics of 'dis-simultaneity' (Ungleichzeitigkeit) in the organization of our societies: neither Fordism nor neoliberalism were or are the same everywhere and for everyone! There never was, nor is there now, a single, possibly dominant, mode of working, mode of living or mode of desiring: neither intra-societally nor inter-nationally. Not all (social groups of) people live in the same historical Nowwith the same opportunities and obstacles! There were and are structural contradictions -such as class, gender, 'race'/colonialism, ... -and the relationships between these shape sociability (societality) historically. Any one, geo-politically specific, psychology depends on the confrontation with these structural contradictions: as scientific topic, as academic discipline, and as professional occupation.