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BUSINESS COMMUNICATION MODEL

Abstract
sparkles

AI

This paper discusses the business communication model utilized by Daraz, a leading e-commerce platform in South Asia, particularly focusing on its operational processes and the integration of various software systems that enhance both vendor and customer interactions. Following Daraz's partnership with Alibaba, the study explores how this acquisition has influenced the business model and market dynamics in Bangladesh, where growing internet usage and a rapidly expanding e-commerce sector present significant opportunities. By outlining key operational modules and the challenges faced in traditional trading methods, the paper highlights the transformational impact of digital platforms on business communication strategies.