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İKTİSATTA YENİ BİR YAKLAŞIM: DAVRANIŞSAL İKTİSAT

2019, JOURNAL OF INTERNATIONAL BANKING ECONOMY AND MANAGEMENT STUDIES

Abstract

Homo Economicus is a basic assumption acording to main stream economics. In daily life you cannot see people behaving rational. Our decisions are often irrational. Herbert Simon proposed the concept of ”Bounded Rationality” in response to the concept of ”Pure Rationality". In the Classical period, psychological factors were found in studies of important economists. Also, the economy continued to be mathematical. After the twentieth century, positive developments in psychology and economics have been experienced. The theory of traditional economics helps us understand and produce politics today. In framework of basic assumptions, explanation rate of the existing models also decreases. “Behavioral Economics”, which is synthesis of Economics and psychology, increases power of explanation of mainstream economy. It is thought that possible to make policy using impulses. In this study, it is emphasized that effective policies can emerge if the rationality concept is re-examined and the economics and psychology are used together.