Indian Agricultural Marketing- A Review

International Multidisciplinary Journal Think Different, 2016

Agriculture contributes to the overall economic growth of the ration and determines the standard of life more than 50% of Indian population. Agriculture contributes only about 14% to the Overall GDP but its impact is felt in the manufacture sector as well as the services sector as the rural population has become a significant consumer of goods and services in the last couples of decades. The term agriculture marketing includes all these activities like procurement, grading, storing, transporting and selling of the agriculture product. In India, numerous numbers of agriculture producer produced and marketing is tough challenge for these agriculture products. There has been big concern in recent years regarding the efficiency of agriculture produces in India. The main reason for this concern is poor linkage in the marketing channels and poor marketing infrastructure. Agriculture marketing contributes many operations and processes through which the food and raw material more from the cultivated farm to the consumers. The proper development of infrastructure system will not only decrease the cost of distribution but also facilitate to various section of the population like farmers, traders, consumers, scientists, sociologist, administrators etc. Indian agriculture has successfully commercialization. Agriculture has continued to be the source of livelihood to majority of the population in India. There is need to create awareness among the farmers through the types of agriculture sciences like the state development of agriculture, Krishi Vigyan Kendra (KVK) so that the marketing information are incorporated in the extension services along with the population. In the end of paper provide some valuable suggestions that could help to make agricultural marketing services better, more valuable and economical for the producer, farmer, the consumer and the country as whole.

In recent years agricultural sector in India has grown in size and complexity. Good improvement is registered in production, marketing channels, institutional credit and regulatory reforms, etc. As per Food and Agriculture Organization of the United Nations 2010 data, we have been ranked within the world's five largest producers of over 80% of agricultural produced items, but the fact is most of the farmers in India are facing the challenges of poverty, food security and unemployment.

Northeast Indian comprises of eight states where 77 per cent of the working population in the region is engaged and dependent on agricultural operation. The purpose of the paper was to study and identify the challenges in agricultural production and marketing in northeastern states, India. The data in the paper was collected from 120 farmers from four states in the region and was analyze using SPSS. The study found absence of crop insurance; non-availability of bio-pesticide, Non-availability of information on organic farming etc. are categorized under severe problems in production for farmers. Lack of agricultural credit facilities, lack of market information, lack of warehousing and storage facilities, too many intermediaries resulting in high cost of goods and services, lack of farmers' organization etc. are found to be severe problems in marketing for farmers.

Journal of Marketing Development and Competitiveness Vol. 16(3) 2022, 2022

India's target of achieving a $5 trillion economy by the financial year 2025-26 needs to be supported by a transformed and reformed agriculture sector, which would significantly improve the income of farmers. It is, therefore, imperative that the agriculture sector should support the milestone by focusing on transformative reforms. The paper examines the critical challenges faced by Indian farmers in the existing agriculture marketing system, while proposing an agenda for agriculture marketing and export reforms for making farming financially sustainable. It underscores the urgency for the development of rural infrastructure and efficient agri-value chains. The paper highlights the need for encouraging small and marginal farm holders to move from subsistence farming to modern farm enterprises. The electronic National Agriculture Market (e-NAM), is expected to lead to significant increase in income of farmers. Effective implementation of comprehensive agricultural reforms, with a focus on agriculture marketing reforms, could lead to sustainability of Indian agriculture, and facilitate the achievement of doubling farmers' income by 2024-25, while mitigating agrarian distress.

The marketing of agro products is a multifarious process. Agriculture sector is facing several challenges in terms of exploring and searching new markets for the increased production. But unfortunately, Farmers are not so much aware and educated henceforth; the middlemen enjoy the benefits at the cost of poor Indian farmers. So to boost the standard of living of Rural Indian, there is a need of Agricultural marketing. It involves many activities and processes through which the nutriment and raw material move from the farm to the final consumers. This paper is related with the concept related with the marketing of agricultural products, problems faced by the farmers in the marketing of agriculture goods and imitative taken by Indian Government to beat the problems faced by the rural farmers at the time of marketing their produced goods.

V.Rajamannar

Agriculture is unique in relation to industry and assumes a huge job in the monetary improvement of a country. India thriving relies on the agrarian success. There are numerous sorts of agrarian items delivered in India and the showcasing of all these homestead items by and large will in general be a perplexing procedure. Horticultural promoting includes numerous tasks and procedures through which the sustenance and crude materials move from the developed homestead to the last buyers. Horticulture gives products to utilization and fares and assembling segments. The reasonable advertising framework ought to be structured to give appropriate reward or come back to the endeavors of the tiller of the dirt. Market data is a methods for expanding the proficiency of advertising framework and advancing improved value arrangement. This paper explains the problems and prospects in the marketing and how much profit to the farmers. For this study, 20 household from each village are considered as population in the Hosur. Descriptive research is applied. Questionnaire is considered as a research tool. Sample respondents were selected based on random sampling technique.

India is often considered as an agricultural country. Since the independence, India took a prime responsibility to feed the newly independent born people and India has successfully achieved the agricultural targets. Considering the large population of the country, there is need to improve the nutrition level and for this very reason, the prime objective is to develop agriculture and agricultural marketing. A vast part of Indian population lives in rural areas or villages. In other words, 68.84% Indian population lives in 6, 40,867 villages and its size is more than 833.33 million. This is Indian rural market and its size itself speaks about its potentials. During the global recession, it was Indian rural market that escaped Indian economy from the bad impact of recession. " Go rural " is the slogan of marketing Gurus after analyzing the socioeconomic changes in villages. Rural people depend on agriculture directly or indirectly. Now the need of the hour is to improve the marketing of agricultural produce so that farmer must get maximum shares in the consumer money. For country's development, rural marketing is must and for rural marketing (development) agricultural marketing is the essence. The purpose of this paper is to highlight the importance of agricultural marketing for the development of the rural India. The paper also discusses the various problems of agricultural marketing as well as investigates the ways to improve the marketing environment within rural areas.

The marketing of agricultural crops plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is not only an economic link between the producers and consumers; it maintains a balance between demand and supply. Study examined the transaction of agricultural crops through rural markets and the price structure of different crops in rural markets of Ambedkarnagar District. It also highlighted the composition and structure of sellers and traders engaged in the marketing process.

International Journal of Recent Technology and Engineering, 2020

Indian agriculture is known for its historic capacity and reliance on agricultural produce. Though, this sector has seen downs in the 1960s and then for a few years in the 1980s; at present it is one of the growing sectors in India. Thanks to the initiatives taken by the Central and the State Governments from time to time to motivate the farmers through various activities and policies. A few such initiatives are The Pradhan Mantri Fasal Bima Yojna (Corp insurance) in June 2016, Approval of Blue Revolution, and Government Investment to improve milk productivity (Rupees 221 Crores), Energy Efficient Irrigation Systems, Launch of Parikrama Krishi Vikas Yojna (to address critical importance of soil and water for improving agricultural production) at central level and the Kalia Yojna, Waiver of interest on crop loans, Minimum Support Price (MSP) at the state level. Despite such initiatives, Indian agriculture that contributed to 51% to the GDP in the 1950s presently stands at an all time...