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Neoliberalism's Appropriation of Humanistic Psychology

This paper explores the relationship between humanistic psychology/psychotherapy and late 20th century/21st century neoliberalism, or the economization of the social/personal. I argue that humanistic psychotherapy, aiming at a cultivation of the self which corresponds to Michel Foucault's notion of an aesthetic "care of the self," as opposed to a capitalistic "knowledge of the self," may inadvertently reinforce oppressive social and economic practices, if it does not carry forward an awareness of the subject's ultimate worldedness and ecological embeddedness.