Linguistics Landscapes: Commercial Outdoor Sign

2019

The aims of this study is to identify what types of outdoor signs and the language used that are found in Kuta Mandalika and their percentage based on their types. The focus of this paper is on the linguistic landscapes of Kuta Mandalika as an international tourism destination where the MotoGP 2021 will be held in Lombok. This study comprises a quantitative-qualitative analysis of linguistic landscape in Kuta Mandalika as the research location, particularly Jalan Raya Kuta, Jalan Pariwisata, Jalan Pariwisata Pantai Kuta, Jalan Sawe-Baturiti, Jalan Sengkol, Jalan Beach Walk, and Jalan Mandalika Resort Pantai Putri Nyale. The result shows that Kuta Mandalika as a tourist destination almost has a complete tourism support facilities where most facilities are the 364 hotel/ accommodation (51.27%). The study also found that there are six languages make up the linguistic landscape of Kuta mandalika, as following: 1) English, 2) Indonesian, 3) Sasaknese, 4) Italian, 5) Arabic, and 6) Japanese

https://www.ijrrjournal.com/IJRR_Vol.5_Issue.12_Dec2018/Abstract_IJRR0013.html, 2018

The paper explores the forms of language being used in the public signs around the tourist objects in Samosir regency, North Sumatera. Investigating forms of language in public sphere is a relatively new approach in applied linguistic and the branch of linguistics studying such forms is called Landscape Linguistic (or sometimes called Linguistic Landscape). The paper is both quantitative and qualitative. The first method identifies and calculates numbers of types of verbal and nonverbal languages and groups them into tables of percentage. In other words, the method also focuses on macro linguistic phenomenon. The second explores micro language forms involving morphology as content analysis strategy. The paper aims to investigate and answer the following two questions: what are the linguistic forms of language in public signs? and what are the nonlinguistic forms of language in public signs? The findings are: i) most of morphological forms are dominated by the forms of words followed by phrases, clauses and sentences respectively, ii) linguistic type forms show the outstanding numbers of translation forms, multilingual, mono-/bi-lingual, speech act and politeness strategy with less number of acronym, iii) visual design proves the forms of fonts size and type, colours, LL material, salience, and framing, and iv) spatial design indicates that media of LL is designed with more empty space. Few LL is seen fully loaded with information.

English Education Journal

It is surprising to find that there have been many shops in Banda Aceh that use English on their signs. This study was conducted to investigate the shop owners’ reasons for using English on their shop signs. To obtain the data from the shop owners, observation sheet and interview guide were used as the research instruments. The data were analyzed by using the model proposed by Miles, Huberman, and Saldana (2014). It was found that the 10 shop owners gave four reasons they used English in their shop signs, which can be classified into the themes. They are 1) to be easily remembered; 2) to follow the trend; 3) to use their own name; and 4) to be unique. In conclusion, among four terms of reasons of shop owners in using English in their shop signs, the theme of “becoming unique” or distinctive is the most given reason by the shop owners.

2019

This thesis examines a linguistic landscape and multilingualism of Surabaya and Mojokerto’s heritage sites. This research aims to find out if the different areas of tourist spaces can affect the use of linguistic landscape. It examined the language used in the sign, the function displayed by the sign, and the purpose of displaying particular language on the sign. The theoretical framework used in this study is Landry and Bourhis’s theory which provides the definition of linguistic landscape and anything that is categorized as linguistic landscape. Besides, Spolsky and Coopers’ theory is also employed to analyze the language used in the sign and the function of the sign. As the methodology, the researcher used qualitative and quantitative method in this research. The applied method has helped the researcher reach the objectives of the study by gaining 689 pictures of signs which consist of monolingual, bilingual, and multilingual signs. The researcher also found nine languages used i...

2021

Linguistic Landscape (LL) is a study that focuses on the use of language in public spaces, whether monolingual, bilingual, or multilingual. The growth of coffee shops in the city of Medan is increasing due to the increasing development of coffee consumption so that it appears around the Ringroad road which reflects its uniqueness and various different racial backgrounds. This research deals with the linguistic landscape and the use of certain languages on coffee shop signage. The purpose of this study was to determine the use of language in language in public spaces, to explain the characteristics used on coffee shop signboards and the reasons why shop owners chose a particular language in naming coffee shops. This research method is qualitative by applying the data collection of coffee shop signage. Methods of data collection is done by observation, interviews, documentation. Methods of data analysis with data collection, data condensation, data display and drawing conclusions. The...

International Journal of Education

As a tourist destination, Kuta has become an international village which forces the native to use more English than Balinese in their working life. One of the most visible media of communication in Kuta is in the form of out-door sign. Out-door sign is considered to be the most effective mass media communication and the study is known as Linguistic Landscapes. The focus of this study is to investigate the glocalization of Balinese language as a medium of communication in Kuta especially, on out-door signs. The data of this study were collected by taking pictures of all out-door signs in Kuta area, such as Raya Kuta St., Kartika Plaza St., Pantai Kuta St., and Legian St.. The data were classified into two main types: commercial signs and non-commercial signs. The analysis started with identification of the language use and followed by a combination of language use in all signs. The finding shows that Balinese language is only used in 43 signs out of 1132 signs. Furthermore, from the ...

MANUSYA

This study investigates how the linguistic landscape both creates and reflects a tourist space on language choices in creating signs on Nimmanhemin Road in Chiang Mai, Thailand. In addition, the study explores what linguistic devices are used in the creation of signs on Nimmanhemin Road. Sign data are collected from both sides of Nimanhaemin Road. Every sign in front of stores was photographed and analyzed in terms of language choices and linguistic devices. The study reveals that tourism in Chiang Mai has influences on language choices in sign creation. Monolingual, bilingual and trilingual signs can be found on Nimmanhemin Road, normally written in Thai, English and / or Chinese. In terms of linguistic strategies, transliteration, word formation, lexical relations, speech acts and politeness strategies are demonstrated in my findings. The study has both theoretical and practical contributions. Theoretically, it challenges commonly held notions of bilingual organization of informat...

LACULTOUR: Journal of Language and Cultural Tourism

This research aimed at finding out and describing the profile of linguistic lanscape, namely the languages used in the informational signs in Nusa Dua, Bali tourist destination. These signs can include information boards, warning boards, prohibition board, and boards for the name of hotels, buildings, restaurants, food courts, spa, shopping center and hospital. This research was a qualiatative in nature through describing the languages used in the tourist destination. The data was obtained by means of handphone camera, and about 116 visual pictures were collected. The results showed that there are 8 (eight) variations in the use of languages in the linguistic landscape in Nusa Dua, Bali tourist destination. The eight variations were: 1) Indonesian 2). English, 3). bilingual Indonesian and English, 4). bilingual English and Indonesian, 5). bilingual Balinese and English, 6). multilingual Balinese, Indonesian and English, 7). multilingual Japanese, English, Chinese and Korean, an...

As a tourist destination, Kuta has become an international village which forces the native to use more English than Balinese in their working life. One of the most visible media of communication in Kuta is in the form of outdoor sign. Outdoor sign is considered to be the most effective mass media communication and the study is known as Linguistic Landscapes. The focus of this study is to investigate the glocalization of Balinese language as a medium of communication in Kuta especially, on outdoor signs. The data of this study were collected by taking pictures of all outdoor signs in Kuta area, such as Raya Kuta St., Kartika Plaza St., Pantai Kuta St., and Legian St.. The data were classified into two main types: commercial signs and non-commercial signs. The analysis started with identification of the language use and followed by a combination of language use in all signs. The finding shows that Balinese language is only used in 43 signs out of 1132 signs. Furthermore, from the 43 signs, there are only 22 using pure Balinese, 19 signs using Indonesian with Balinese Letters, and 2 signs using a combination of Balinese and Indonesian. The conclusion of the study is that the glocalization of Balinese language is not yet achieved; in fact, Balinese language is marginalized in Bali as outdoor signs.

International Review of Humanities Studies

Labuan Bajo, the capital of West Manggarai Regency, East Nusa Tenggara, is currently experiencing rapid development. A good number of hotels, restaurants, and cafes have sprung up. The rapid development of tourist accommodation has had an impact on national and local identity as seen in the language in public spaces through the language used in the tourist accommodation sign boards.The purpose of this study is to map the linguistic landscape in Labuan Bajo, particularly the use of language on tourist accommodation signage; to explain the factors that lead to the dominance of massive foreign influences on the language of tourist accommodation signage; and explain the response of local communities to the domination of these foreign influences. This study used a qualitative method by first visually documenting data, consisting of names of tourist accommodations in Labuan Bajo; second, doing a linguistic analysis of data in particular the meaning and construction of names that may come ...