SOCIOLINGUISTIC STUDY OF ADVERTISEMENT HOARDINGS IN NAGPUR CITY

How Journal, 2012

El lenguaje publicitario se enfoca en la comunicación precisa, clara, directa y llamativa. Como todo intento comunicativo, en publicidad el objetivo de transmitir el mensaje es de vital importancia. Sin embargo, el uso del idioma en publicidad posee un carácter particular ya que el publicista no se puede permitir ser ofensivo o acrítico. El objetivo del presente artículo es investigar el grado en el que las reglas o convenciones del inglés se rompen en la publicidad impresa. También se muestra el uso práctico de rasgos lingüísticos, especialmente figuras retóricas, en la publicidad dentro de los periódicos. Este artículo se apoya en varios ejemplos concretos para fortalecer la parte teórica.

PROSIDING PRASASTI, 2016

This study was aimed to English Billboards along the road side in her hometown, Batam, because of that writer interested in studying the English words that used in the advertising, especially the billboards along the road in Batam. Writers investigated, how are the English billboard advertisements on roads in Batam and how is the word meaning of those English billboard advertisements. In addition, this study was to find out how are the English billboard advertisements on roads in Batam. This was to find out how is the word meaning of those English billboard advertisements by applying theory of semantics bu . The source of research data obtained was from the English billboard advertisements on roads in Batam., The Writers got twenty English billboards, some of these billboards is using English as the main language and some of them is using English as the implied language. This study wss analyzed by using descriptive qualitative research. The result of the study was the most frequently billboard used English as its language is Brand Advertising ( 90 %). This happened because the brand advertiser want their product can be sold to the multilayered people, as the resident of Batam comes from different backgrounds and nationalities. This study concluded that a) there were two kinds of Billboard Advertisements that used English as its language; Brand Advertising and Institutional Advertising. b) The most type of Lexical Meaning that used in English Billboard Advertisements is Conceptual Meaning, the second is Connotative Meaning, and the last is Social Meaning.

Semantic Analysis of the Linguistic Features Used on Urdu Hoardings in Lahore, 2021

Every message has a very important role to play in building up the advertiser's message. So, on the basis of these findings it is stated that advertisers use persuasive language while violating the semantic laws which is distinctive from the language used in every day communication.

International Journal of Social Science and Humanity, 2015

Rhetorical devices serve as a tool to lend beauty, variety, vividness, force, andpower to the language. Rhetoric plays a very important role in English advertisement, acting as a key element for the success of an advertisement. Advertising as we know is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take/ refrain from taking some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer and it aims to persuade a target market to purchase or to consume that particular brand or product. The present paper attempts a study of the rhetorical devices like simile, metaphor and personification found in English language advertisements in India.

Global Social Sciences Review, 2021

The present research, "A Critical Discourse Analysis of the Linguistic Features of Billboards", has been accomplished in order to make a comprehensive analysis of the fact how advertising is manipulating and altering the basic philosophies, dogmas, creeds and ideologies of the common people. Advertising is a vast field, and it has influenced the lives of all of us in the last decades. Keeping this factor in view, the researcher has made an attempt to uncover those aspects which remain hidden in the glamorous and eye-catching commercials which contribute to the capitalist's efforts to make maximum profit by thrusting his products on the customers. The researcher has done the linguistic analysis by using Norman Fairclough's model of Critical Discourse Analysis (1993) of the billboard advertisements. The researcher has analyzed the language and images used on the billboards and had made an attempt to find out the basic notions for which these linguistic expressions ha...

Premise: Journal of English Education, 2022

This study aims to describe the diction and language style in the commercial advertisement of The Jakarta Post newspaper. This type of research is descriptive qualitative research. The data source used in this study is The Jakarta Post, published in October 2019. The data in this study are in the form of words, phrases, clauses, sentences, and expressions in the form of narrative that meet the classification of language style, diction, and advertisement style. Based on the analysis of 19 data, 11 data on Soft Style and 8 Hard Style advertisement styles were found, along with 13 data on connotation diction and 6 data on denotation diction. Meanwhile, 6 data on hyperbole language styles, five alliteration language styles, four metaphorical language styles, two personification language styles, and one each for assonance and metonym language style were found. In addition, the function of the language style is also found, namely 8 data functions to persuade the reader, 5 data functions t...

Research Journal of Recent Sciences , 2014

In the new scenario of consumerism advertisements have become very popular and an indispensable source of information. The very language of advertisements triggers curiosity and surprise. Innumerous sophisticated and cotemporary printed and visual media emphasizes the role of language in the advertisements. Compared to a few decades back, the media of this century depends more on linguists than the story tellers. The persuasive power of advertising language is very much experienced today. How these advertisements affect the human mind is a quite interesting enquiry. However this has been done from different angles by anthropologist, psychologists and sociologists, no approach is complete with out a linguistic analysis. The basic requirement of advertisement is communication. Discourse and pragmatic approach, one of the spontaneous outcomes of the traditional language studie is made use in this analysis. Persuasiveness of advertising language is explored at three levels; 1) Cohesion and coherence, 2) Speech acts and 3) Ideology. A few advertisements published in Indian print media are selected for the analysis.

Jurnal Ilmiah Profesi Pendidikan

The paper works in the area of linguistic landscape (hence LL). It concerns with the issue of how markedness (linguistic and extra-linguistic) is manipulated in commercial ads in creating dramatic effect on the part of potential customers and hence attract attention on the product. The data of the study derive from commercial signages on the social media and direct snapshot taken around Mataram Municipal. The data gathered are then analytically processed by considering the verbal and non-verbal context surrounding the ads. In addition, speakers’ conceptual aspects are also taken consideration to support the marked and unmarked status of the terms analysed. It is found that markedness is exposed on the signages relies much on such strategy as foregrounding techniques. The foregrounding takes the form mainly of violation of the speakers expect on the term. The violations include both linguistic and socio-cultural perspective that the readers have. The foregrounding techniques are furt...

INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY Volume - 1, Issue - 10, Dec – 2017 , 2017

Billboards are an ancient informatory tool of our businesses. A billboard is a large outdoor board for displaying advertisements or information about the product/service. The study has focused on Billboards from various industries - furniture manufacturing industry, services industry, tourism industry, banking industry have been studied. Language of these billboards has been analyzed and then it is seen what characteristics have affected the usage of language of the billboards.