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The Mythical Quest for Our Ancestors is Big Business

Abstract

Once we begin to think critically about what drives the current craze — our “need to know” where we came from — we encounter contradictory, paradoxical and oxymoronic ideas. Though some may connect the surge in interest in our personal roots as a desire for “one world/one race” — where everyone is actually related — this leaves out the significant portion of people searching for proof of their whiteness.