INNOVATIVE MARKETING STRATEGIES IN TOP MOST COMPANIES

This Marketing Management book consists of 14 chapters, namely Chapter I: Development of the Business World and Marketing Management in the Modern Century (21st Century), Marketing Concepts in the New Economic Era, Building Customer Satisfaction, Chapter II: Strategic Planning at the Corporate and Business Unit Level; Marketing Process and Planning, Chapter III: Marketing Information Systems and Measuring Market Demand, Chapter IV: Marketing Environment Analysis, Chapter V: Analysis of Consumer Character and Purchasing Process, Business Market Behavior and Purchasing Process, Industry and Competitors, Competitive Strategy, Chapter VI: Identifying Market Segments and Selecting Target Markets, Chapter VII: Positioning and Differentiating Market Offerings through the Product Lifecycle, Chapter VIII: New Product Development, Designing and Entering Foreign Markets, Defining Product and Brand Strategies, Chapter IX: Designing and Managing Services, Chapter X: Developing a Pricing Strategy...

In today's competitive era the word 'Strategy' is very crucial for all business organizations. Presently organizations started realizing that customer centric and aggressive marketing strategies plays vital role to become successful leader. Though globalization has opened the doors of opportunities for all, the market is still crowded with some unknown risks and lot of competition. Because of this competition, a marketing strategy must aim at being unique, differential-creating and advantage-creating. To obtain unique and differential advantage, an organization has to be creative in its marketing strategy. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India. Company has adopted various Brand positioning, Advertising, Distribution strategies to capture the market. Maruti's few unique promotional strategies include Teacher Plus Scheme, 2599 scheme, Change your life campaign. The objective of this paper is to focus on various marketing strategies of Maruti Suzuki India Ltd.

Journal of the Academy of Marketing Science

Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise. We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current state of marketing strategy research by examining the papers in the six most influential marketing journals publishing such papers over the period 1999 through 2017. We uncover important challenges to marketing strategy research-not least the increasingly limited number and focus of studies, and declining use of both theory and primary research designs. However, we also uncover numerous opportunities for developing important and highly relevant new marketing strategy knowledge-the number and importance of unanswered marketing strategy questions and opportunities to impact practice has arguably never been greater. To guide such research, we develop a new research agenda that provides opportunities for researchers to develop new theory, establish clear relevance, and contribute to improving practice.

Zenodo (CERN European Organization for Nuclear Research), 2023

Bakso is one of the well-known foods in Indonesia. Those words supported the data of the increase in bakso package consumption in Indonesia in the last couple years. Bandung being the largest area for the increasing bakso package consumption compared to the other cities. This creates a large potential market to increase the sales for the company. However, this situation is different for CV. Sari Nikmat Semar. The company has faced a decrease in their sales especially in the last two years. It is found that the company did not have a marketing strategy to gain their customers in the current market competition. Several studies have mentioned that promotion mix would impact the changing of customer attitude into the purchase intention. Within this situation, this research will find out (1) the effect of internal analysis towards the promotion of the company (2) the effect of external analysis towards the promotion of the company. This analysis will conduct on how the promotion mix influences the changing on customer attitude towards their purchase intention into bakso package products. This research uses mixed methods by doing the in-depth interview and survey questionnaire of the customer that has experience on purchased bakso package products. The author collected the data by coming directly into several traditional markets in Bandung with the main focus on promotion mix. The author finds that there is a differentiation between promotion mix that is chosen by result from in-depth interviews and questionnaire surveys. This research came up with the conclusion that promotion mix will impact customer attitude on doing the process of purchase period. This will help to increase sales of the company.

International Journal of Research in Marketing Management and Sales, 2022

Innovation marketing works at the front end of the development cycle to investigate market opportunities and client needs, gather client feedback during the development interaction, and market the product at the back end. Development promoting in this manner ensures that new items and administrations are prepared for the market and customers. This is about the current requirements during a significant advancement project, but also about the anticipation of future requirements. As a control, innovative marketing includes promoting exercises during the development cycle. Conceptualizing, basic reasoning, consuming thoughts, and creative personalities are all words that can help organization to learn a new way to make money. Online business patterns, via web-based media channels and commercial encouraging interest in market supply. Lodgings have evolved into quarantine cover for patients, and clinical consultation has moved online. The paper exhibits the market innovation on its own way in India.

Ekonomski Pregled, 2008

The purpose of this article is to analyse current literature and theoretical point of views about appropriateness of traditional and relationship marketing in hypercompetitive environment of mature markets. Review of literature provides insights into main characteristics of different schools of thought about relationship marketing. Conceptual framework of value creation and delivery to customers is exhibited. Three schools of thought and a number of different conceptual/research models for managing customer satisfaction are found. Research models for identifi cation key areas for improvement of customer satisfaction are prerequisite for managing customers' loyalty and retention. Topic is actual and interesting for practitioners since traditional marketing approach is getting less effective and general model of relationship marketing has not been defi ned yet. Directions for further research are suggested. On academics, researchers and practitioners are challenges of adjustment and improvement of existing models to specifi c business situation, to unique purpose, customers and contexts, as well as further search for general model of relationship marketing.

Journal of The Academy of Marketing Science, 2010

This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of organizational, inter-organizational and environmental phenomena concerned with (1) the behavior of organizations in the marketplace in their interactions with consumers, customers, competitors and other external constituencies, in the context of creation, communication and delivery of products that offer value to customers in exchanges with organizations, and (2) the general management responsibilities associated with the boundary spanning role of the marketing function in organizations. At the broadest level, marketing strategy can be defined as an organization's integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives. Chief among the issues that are fundamental to strategic marketing as a field of study are the questions of how the marketing strategy of a business is influenced by demand side factors and supply side factors.

Ekonomika

The aim of this paper is to define development and competitiveness strategy of marketplaces using innovations and service provision, on the bases of theoretical attitudes analysis and research results. Performed researches are based on implementation of special methods of cognition and marketing research. Research results show that marketplaces are very efficient instrument of achieving economic and communications aims. It is established that salesmen on marketplaces by conducting concrete and precise strategies of marketing communications, may achieve their aims in relations to competition and in purpose of costumers' satisfaction. Presented researches make solid foundation for investments by market places through innovations in business, and that increase competitiveness of marketplaces. This research is considered a good start in that direction. The conclusion is that informatics achievements development and technology implementation create possibility to control volume of sc...

gti.ktk.pte.hu

This workbook is designed to help firms and individuals become more familiar with the implications of a strategic marketing management program for their businesses. The workbook provides a basic introduction to marketing and strategic marketing management. Readers will also learn the basics of a marketing plan and why they need one. Included is a detailed introduction to performing an analysis of the customer, the company, the competition, and the industry as a whole. A major portion of the workbook is devoted to carrying out an effective Strengths, Weaknesses, Opportunities, and Threats analysis. This workbook illustrates how analysis can be used to form an effective strategic marketing plan that could increase efficiency and profitability.

Purpose – The purpose of this paper is to organize the semantics jungle of marketing strategy approaches, terms and concepts into a logically coherent framework using the history of marketing thought to inform current marketing research and practice. Design/methodology/approach – The paper takes the form of an intensive literature review tracing the three streams of marketing strategy terms and concepts from their roots in the literatures of early marketing management, managerial economics and corporate management to the present. Findings – Along with marketing ideas, strategy concepts from managerial economics and from corporate management were absorbed directly into the corpus of strategic marketing thought. These three streams of research have converged into the current state of marketing strategy – an eclectic mixture of both complementary and conflicting strategic approaches, terms and concepts. By systematically following the evolutionary development of major contributions to strategic marketing thought and by redefining terms and refining concepts the various approaches to strategy can be integrated into a comprehensive conceptual framework for organizing and choosing among individual marketing strategies. Originality/value – The framework offers conceptual and practical value. It provides a researcher with a consistent set of terms and concepts to build upon. The framework also provides a strategic toolkit for the marketing manager, based upon organizational and environmental conditions, to choose from among the feasible alternatives the most effective marketing strategy to achieve management's goal(s).

Acta Universitatis Nicolai Copernici - Zarządzanie, 2018

A b s t r a c t: The identifications of consumers’ decision-making patterns is a crucial issue for marketing-oriented companies that strive for bringing innovations successfully to the market and for developing their offer - this is the absolute truth. To better understand consumer behaviours it is worth to consider clients as a business partners, that have their missions, visions and pursue their strategies. Following this assumption, the purpose of the article is to present an idea of defining consumers as a market entities and explain their behaviour in the light of the theory of management. The author of this paper uses literature review as a method to describe basic issues, which are both: the mission & vision statement of the consumer as first of them and the strategy as the second one.

A corporate marketing strategy is a broad marketing plan that creates guidelines to be used throughout the company. Part of this strategy can include company branding and logos. Such a marketing plan is typically designed at the senior management level. The strategy filters down and is followed by all employees who market the company's brand, products, and services. Products and services that follow such a marketing strategy are usually easily identified by consumers as coming from that company.The focus of this study towards the rapid growing commpetion in corporate and how the competition should be face through different marketing strategies.

2017

This research report is based on Curry on Grey restaurant. Moreover, purpose of whole study is finding different marketing strategies for future for Curry on grey restaurant. How different marketing strategy will help to Curry on Grey to increase their market. Qualitative method used for this research reports. Researcher choose questionaries’ and personal observation for conducting survey result and recommendation. Moreover, researcher’s motive behind conducting survey and result is find best marketing strategy for Curry on Grey. In that research report researcher gave survey form to 39 customer which has around 10 questions which is based on ambiance (food quality, service and environment), and on Social media marketing strategy of restaurant. Those questions designed to solve he identify problem of that organisation, which is find different marketing strategies for Curry on Grey restaurant for future. Before conducting the survey, researcher took low risk ethical approval. And con...