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Tourist sights as semiotic signs: a critical commentary

Abstract
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The paper critiques MacCannell's sight-as-sign concept in tourism studies, arguing for a re-evaluation that reconciles it with his essentialist notion of authenticity. It engages with the semiotic theories of Peirce and Saussure to differentiate between signs and markers, emphasizing that tourist sights can function both as signs and as objects of significant intrinsic value. The authors propose that while certain tourist attractions may exemplify the sight-as-sign concept, many others possess inherent qualities that attract tourists independently of their informational markers.