Market Orientation for Agribusiness in Chhattisgarh
G. K. Deshmukh
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Abstract
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Chhattisgarh, known as 'The Rice Bowl of India', faces significant challenges in agribusiness despite its favorable conditions for agriculture, with approximately 80% of its population reliant on farming. This paper analyzes the issues hindering agricultural marketing, such as inadequate irrigation, technology, and infrastructure, and proposes several solutions including the improvement of marketing laws, infrastructure, and farmer education on modern techniques. Emphasis is placed on the importance of government intervention alongside raising awareness among farmers to enhance productivity and ultimately contribute more effectively to both state and national GDP.
Key takeaways
- Therefore the economic development of the state primarily depends on agriculture and the socioeconomic condition of the farmers.
- Agricultural Marketing is the marketing of agricultural produce.
- Food Corporation of India has a storage capacity of 5.12 lakh MT in the state.
- Following are the major problems in the agricultural marketing system identified by researchers: s) Dependence on Monsoon:
- There are various agencies which grade the agricultural products.
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