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The Business of War: The Peirce School in World War I

2017, Pennsylvania History: A Journal of Mid-Atlantic Studies

Abstract
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The Peirce School of Business Administration, established in 1865, played a crucial role during World War I by adapting its programs and marketing strategies in response to the changing socioeconomic landscape. Initially catering to returning veterans and elite families, the school aligned closely with the Preparedness Movement, promoting patriotic sentiments while shifting focus to train women and noncombatants in management and accounting. This strategic pivot aimed to maintain enrollment and relevance amidst the war, thereby reinforcing its ties with the business community and ensuring its sustainability.