Academia.eduAcademia.edu

AI-generated Abstract

This paper examines the evolution and current state of Turkish tourism, highlighting significant growth over the past decade despite global challenges. It outlines Turkey's strategic goals for tourism by 2023, focusing on increasing tourist arrivals and optimizing tourism earnings through diverse offerings and improved infrastructure. The study contextualizes Turkey's tourism landscape within the larger framework of international travel trends, underscoring the importance of adapting to changing market dynamics and enhancing the quality of tourist experiences.