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El concepto de desarrollo psicosocial se refiere básicamente a cómo la interacción de la persona con su entorno está dada por unos cambios fundamentales en su personalidad. (Eddie Marrero) Existen varias teorías sobre el desarrollo psicosocial que se presentan a continuación: la psicología evolutiva ha estudiado los diferentes momentos por los cuales el ser humano va desarrollando las capacidades físicas e intelectuales que posee desde que nace, en este sentido veremos que dicho desarrollo comprende factores tanto biológicos, como culturales y sociales.
The following work corresponds to the "2019 Marketing Plan" which, in the first place, seeks the rethinking of Don Simon's brand inside the spanish market. Don Simon is a family company, created during the 1980 by García Carrión, leader in the wine and juice market in Spain and with presence in over 130 countries. It was born 38 year ago, as a result of the diversification of the group, launching the first packaged Brik's wine Now a days, Don Simon has an extended portfolio of products, being the most recognized categories the juice, "tinto de verano", sangria, gazpacho, salmorejo and soya milk, categories that will be work on the present paper. Worth mentioning that the main product of the brand is the juice, which has the most modern squeezing and packaging factory in Europe, located in Huelva. This allows the brand to maintain the innovation commitment and keep being a reference of quality, taking care of the production and nutritional composition of their products at reasonable prices.
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