Apparel Demand Estimation in India by End Use: 2011 to 2026

IOSR Journal Of Humanities And Social Science, 2013

The emerging markets of India are the new platforms for apparel and fashion brands and for designers that provide growing opportunities for business in the country. These markets in India's Tier 2 and 3 towns and rural areas are the new consumption centers. Their apparent newness also renders them as uncertain markets. This paper explores and identifies factors that can be the differentiators for fashion and apparel for menswear in these emerging markets.

Archives of Business Research, 2014

Consumer market for fashion apparel has become more varied by in surge of designer brands, store brands, personalisation, customs and advertisement in the global market place of today. A clear understanding of preferences of consumers will help the marketer to attract and maintain their target consumer group. The purpose of this study is to examine Indian female consumers buying behaviour and deeply understand the key factors of branded clothing which influence female consumers' involvement towards stylish branded clothing. It was found in the study that there is a complete awareness of the branded apparels amongst females and their shopping behaviour reflect that they buy these products occasionally. Females have particular perspectives and motives behind their purchases. The culture is shifting towards buying from the malls because of shopping experience the consumers get. The most important source of information was found to be family and friends followed by internet and advertisement. It is observed in the study that Price, Fitting, Income Level of consumers are significant factors and some factors which are found to be insignificant are Status, Durability, and celebrity endorsement, hence can be ignored by the apparel retailers in their efforts to tap and capture the market. As a retailer of apparels, all these insights have to be embedded in the policy formulation to make the purchases a real time customer delight. Products communicate different connotation to different people. The current urban middle and upper class Indian consumer buying behavior to a large extent has the Western influence especially amongst females. There is an increase in positive attitude towards the Western trends. The Indian consumer has become much more open-minded and experimental in their perspective. Foreign brands have gained wide consumer acceptance in India.Fashion is a billion-dollar industry employing millions of people not only in emerging economies but across the globe. By this changing landscape consumers are affected to a large extent by theses swift changes. Towards the late 1980's, dominance of few large retailers and structural changes were seen in the apparel Industry. Over the past decades the fashion industry has gone through some major structural changes. In the fast evolving fashion industry even the best plans and activities can be undermined by economic change and the actions of competitors. There is a clear understanding amongst retailers on the issue that a complete perceptive view of the target consumers is very helpful in ornamenting shopping propensity. Most choice contours and shopping behaviour tends to simplify and generalize the view but are full of paucities in augmenting the information which is useful in positioning and segmenting the market. Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend cycles are accelerating – nowadays the average successful clothing trend lasts for a short span of time i.e. Six to twelve weeks hence to gain from the situation is all the more difficult and challenging in nature. There has been an unprecedented trend of presence of more and more brands because of which there is a competitive environment which was unheard of in the past (Rutter & Edwards, 1999). There is a noteworthy trend of females emerging as a major change and is considered to be the most important consumer, mainly because they have joined the labour market and there is a major rise in their disposable income (Schiffman & Kanuk in Shim & Kotsiopulos, 1993). Consequently they are recognised by apparel marketers as a major sought after target market (Cassill & Drake, 1987).

International Journal of Research -GRANTHAALAYAH

These are testified through the escalating figure of the garment market is also by the growing tally of fashion brands and retailers whose has occupied substantial share of the country’s retail space. The apparel industry reflects people’s lifestyles and shows their social and economic status. The apparel industry is India’s second largest industry after the IT industry. Young consumer group have gained significant importance from marketers in recent years because of their purchasing power.

2014

OF THE THESIS TEXTILE AND CLOTHING EXPORTS FROM INDIA – AN ANALYSIS OF SELECT ISSUES The textile and clothing industry forms a significant manufacturing base of many developing countries. India has a strong legacy and significant capacities in this sector. The sector is a major employer and contributes significantly to exports. The textiles industry provides input to the clothing (or apparel) industry, providing strong vertical linkages. The clothing industry is labourintensive and it provides employment to those with simple skills, including women. The mass production segment focus on low-cost, standard products and at the lower-end it may also outsource to household production. The high fashion segment of this industry is more technology-intensive and provides opportunity for innovation and value addition. This segment is also better-paid. The high fashion segment focuses on dynamics of consumer tastes and preferences. The clothing industry requires relatively low investment and h...

Printing Area , 2018

Indian textile industry is one of the leading textile industries in the world. Textile Industry is providing one of the most basic needs of people i.e. clothing. It is one of India's oldest industries and has a prominent presence in the national economy as it contributes to about 14 per cent of manufacturing value-addition and provides gainful employment to millions of people. Indian textile industry is the 2nd largest industry after China. In last few years, China has started importing significant volumes of fiber and yarn from India. Bangladesh is also one of the destinations where Indian textile exports have grown in last few years. Apart from this though the Indian textile play very important role, there are many Challenges Faced by the Indian Textile and Apparel Industries like; Indian textile is not very known in the global market, increasing labour charges, lack of skilled labours, lack of infrastructure etc. The Government of India has started promotion of its 'India Handloom' initiative on social media with a view to connect with customers, especially youth, in order to promote high quality handloom products as India Handloom Brand. The Textile Sector in India ranks next to Agriculture and it occupies a unique place in our country. An Indian textile contributes about 14% of total industrial production and 30% of total exports as well as second largest employment provider after agriculture. This research paper deals with present, past and future of textile industries as well as type of improvements which are done to uplift their position.

IFPRI discussion papers, 2008

, the Discussion Paper series within each division and the Director General's Office of IFPRI were merged into one IFPRI-wide Discussion Paper series. The new series begins with number 00689, reflecting the prior publication of 688 discussion papers within the dispersed series. The earlier series are available on IFPRI's website at www.ifpri.org/pubs/otherpubs.htm#dp. 2 IFPRI Discussion Papers contain preliminary material and research results. They have not been subject to formal external reviews managed by IFPRI's Publications Review Committee but have been reviewed by at least one internal and/or external reviewer. They are circulated in order to stimulate discussion and critical comment.

The onset of online shopping has changed the very dimension of clothing purchase. Online purchase over the last two decades has slowly been gaining popularity worldwide. Although it is at a nascent stage in India it has made an impact in every urban home. This study was undertaken to study the impact of Indian online fashion products purchase. 170 respondents between the age group of 18 – 60 years of both the sex, from different parts of India, with different backgrounds were surveyed. It was understood from the outcome of study that retail stores are still the preferred place for purchase. Most of the people now a day's possessed card which helped in their online transaction. Casual wear clothing below the price range of Rs. 2000 was the most preferred item for purchase. Factors such as ease of purchase, wide cost range, brand diversification along with the discount benefit motivated the Indian customers towards purchasing fashion products from online stores.

FIIB Business Review, 2018

The study of consumer buying behaviour is essential for marketers to understand the key elements such as what is purchased, from where it is purchased, the quantity of purchase, how much money is spent and other related variables affecting buying behaviour. The purpose of this article is to assess the consumer buying behaviour for apparels. The study makes substantial effort to recognize the variables which affect decision of apparel purchase among youth. Theoretical foundation of the study is based on secondary sources such as research papers, articles, magazines and articles on consumer buying behaviour. Confirmatory factor analysis (CFA) is performed to extract factors which affect consumer buying behaviour and subsequently purchase decision. Total 6 factors were extracted with 20 prominent indicators. CFA confirms that all the obtained values of the indicators are model fit and comply with the standardized criteria. The findings show that consumer buying behaviour in apparel such as purchase frequency, average spending, preferred store type and preferred brand mostly depends on various demographic variables. Hence, the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel. The present article reveals that all types of domestic and worldwide brands are available in Indian market and are purchased by consumers as long as those are perceived to deliver value to consumers. The study recommends that marketers must segment the market and target those segments which can be served expeditiously. Marketers must target a particular segment of consumers for which they can offer better value. The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.