Academia.eduAcademia.edu

Journalism Degree Motivations: The Development of a Scale

Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the Journalism Degree Motivations (JDM) scale. Through a multimethod approach and seven-step process, a set of motivations that reflect existing theory and measures was developed. The JDM scale is composed of eight factors: social responsibility, reporting, social prestige, sports media, photography, writing, varied career, and numbers and science anxiety. The goal of this study is to create a scale. We articulate some basic principles on scale development and reporting practices through the development a journalism degree motivations (JDM) measure. No validated scale exists measuring students' motivations for a journalism degree, and researchers vary in their items used to measure it across studies. The intention is to use best practice suggestions from other fields to help guide researchers in the scale development and reporting process. Scales are " collections of items combined into a composite score and intended to reveal levels of theoretical variables not readily observable by direct means. " 1 Based