The Commercialization of Public Sight and Playful Responses

2010

This thesis focuses on both street art and outdoor advertisements in Istanbul. Specifically, we chose Istiklal and Bağdat Avenues as our fieldwork areas to conduct our research. With its cosmopolitan structure Istiklal Avenue and high-standard lifestyle Bağdat Avenue together represent Istanbul to understand the multifaceted nature of social, cultural and political identities of the society. In relation to variations, working in two different districts is a crucial reference to discover various perspectives of citizens of Istanbul regarding our subjects: street art and outdoor advertisements. Since this project is conducted from a cultural analysts' point of view, we aim to analyze the cultural reflections of the society from visual materials on the streets. At that point, in addition to the desk research about these subjects, we were out-ofhome as well. We aim to gain a-subjective‖ perspective of the understanding of street art and outdoor advertisements from citizens' narratives on the basis of one of our research questions:-how do we react to space and its contents.‖

Journal of History Culture and Art Research, 2020

In today's world, where advertisements and advertising have become extremely important and all aspects of outdoor advertising have all become crucial. Striking examples of outdoor advertising from around the world, the contribution of advancing technology, especially the augmented reality concept that has been frequently investigated recently to the advertising sector and the contribution of advertising to the brand are examined in this study. The main aim of the study is to present outdoor advertising in Turkey and in the world from different perspectives and to illustrate what is advertising, how it should be done, what should be paid attention to, what are the effects on human psychology and perception. In this way, the open-air advertisements in Ankara's most crowded squares (n = 4) were examined in November 2019 for a period of 1 (one) month. In this study, one of the qualitative research methods, document analysis technique was used. In this context, the analysis of the sample of the study was analyzed in terms of the structure, feature, type and similar elements of the media with the support of the literature.

One of the most discussed area in Contemporary Art is Public Art. It exists as a distinctive trend since the early Seventies. Born as a form of guerrilla art that tried to invade non-institutional spaces through performing actions. Advertising shows something similar in the so-called guerrilla advertising, which avoids the institutional displays in favour of unexpected happenings and perturbant installations, which are not immediately recognizable as commercials. The aim of this paper is to articulate and compare the two terms in order to define them in a dialectical, non-dogmatic way, underlining their argumentative development through the years.

The paper examines the spectacle of contemporary forms of advertising and product placements techniques in the context of urban environments (including the phenomenon of the so called 'brand city').This is an 'over-exposed city', to use Virilio's terminology, a city penetrated by media and advertising, a topical manifestation of what Guy Debord called the 'Society of the Spectacle'. The paper juxtaposes to the above well rehearsed critical scenarios an examination of several urban art projects that attempt to design an image of the city as a locus of convergence, creativity and citizenship. There is a powerful visual language at work in the contemporary city, one that operates beyond the phantasmagoria of consumption. Inspired by the Situationists' intent to stimulate permanent social dynamics in the city through playful interventions based on integration between art and technology, such projects show the ability of individuals and social groups to appropriate and co-create urban space. It remains to be seen, though whether such playful interventions bring about new viable conceptions of the public sphere or, conversely, whether their impact is similar, in its ineffectuality, to that of the Situationist precursors.

2017

Cities have always been centre for commerce, however, empowered by forces of globalization, neo liberal political regime, new age information & communication technologies etc.; commercial culture has reached new heights today and make its ever so strong presence felt in our cities. From privatization of public realm to changing spatial order, we see manifestation of this culture in various manners. One such inescapable manifestation is, in form of outdoor advertisements. Today, spaces with absolutely no advertisements are becoming fewer. As a potential and often always present element, it is important to study how advertising impacts the city. This work is an attempt into examining the changing role of outdoor advertisements in shaping our experience of urban. It looks into the extent to which advertisements have become a part and parcel of our urban experience in various forms and what are its various effects. Along with secondary literature, a series of photo walk and illustration methods are used to observe the impact. The study essentially does not talk of the content in advertisements and their effects but only focuses on the fact of their physical occupation in city. This study makes a case for their presence in the city despite of certain disadvantages which need to be checked.

Originally in CM: Communication Management Quarterly,No 14, Spring Issue, March 2010 pp. 5-32

The paper examines the spectacle of contemporary forms of advertising and product placements techniques in the context of urban environments (including the phenomenon of the so called ‘brand city’). This is an ‘over-exposed city’, to use Virilio’s terminology, a city penetrated by media and advertising, a topical manifestation of what Guy Debord called the ‘Society of the Spectacle’.

2012 UBT International Conference

This study investigated and contributed empirically and theoretically the Albanian consumer resistance movements toward the invading of the public spaces by advertising. The outdoor advertising, even in emerging countries as Albania, is inescapable and has grabbed the consumer and his incapability on avoiding it. The methodological considerations that directed this research was the interpretive paradigm using within-methods triangulation. The impacts of free trade effects on consumer culture and proper spaces in developing countries has resulted as a significant one, through the process of commercial usurpation of public spaces. The study aimed to contribute in the theorical literature on the consumer culture in the selected fields of study, in response due to the appeal and calls of the researchers to a further on the developing countries (Arnould & Thompson 2005) and facing these results with the ones applied on the western countries, with Albania as a developing country.

De Gruyter eBooks, 2023

Publ Cidades 01, 2015

Resumo: a utilização do mobiliário urbano parisience como veículo para comunicar a publicidade é analisada sob a ótica do consumerismo baudrillardiano e da concepção de Junkspace de Rem Koolhaas. Três exemplos de peças publicitárias integradas ao urbano são apresentados e analisados via-à-vis estes referenciais teóricos. Três extensões do conceito baudrillardiano de sedução são propostos: i) a sedução através do signo familial, proporcionada pelas vitrines dos Grands Magasins, ii) a sedução pela integração, alcançada pela coluna Morris, e iii) a sedução pela ambição de pertencimento a um grupo de referência, incitado por um tapume-painel. A caracterização da corporificação do Junkspace na Paris contemporânea, bem como uma reflexão sobre a sutileza da sedução espetacular do consumo através da inevitabilidade do cotidiano nesta cidade são, por fim, argüidos.