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Social Media as an organizational KM tool

Abstract

Organizational Knowledge Management (KM) has been well realized over the past couple of decades as an important part of leading enterprises. Besides, it is considered an integral component of a business organization. Globalization plays a significant role in how business is conducted leading to innovative technological trends. Social media (SM) tools such as blogs, wikis, and other social networking platforms have taken the world by a storm and are no longer a trivial phenomenon. SM has become a mainstream tool enabling people to connect, communicate, collaborate, producing new possibilities and challenges to facilitate easier, faster, and more widespread sharing of information through this energetic, and intricate information infrastructure. This paper reviews literature on business motives for social software adoption, the benefits, related issues and mitigation of the said issues. Further, it critically reviews SM literature and its effects on KM to better understand the effective usage and potential of related tools and how these enhance business environment and sharing knowledge. We explored the relationship between national culture and social media enabled KM.

Key takeaways

  • As we can see from the above review, there is a very important factor that affects social media as a knowledge management tool which is cloud computing.
  • Cloud technologies boost the SME's ability to take advantage of business opportunities across national borders and penetrate global markets, as cloud technologies are not limited by geography (Ross & Blumenstein, 2015).
  • For enterprises using the cloud it is important that the services are always available and with adequate quality (Trigueros-Preciado, et al., 2013).
  • After the paper reviewed about cloud computing and its importance, it now reviews how culture can affect in knowledge management and the barriers that culture will bring to knowledge management.
  • The cloud can play a major role to the growth and competitiveness of such organizations and can help them lower the amount of complexity, reduce costs and strengthen organizational agility in various areas and KM is no exception (Sahandi, et al., 2013;Kochut, et al., 2011)