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EFFECT OF ANIMATION ON PERCEPTION OF INSTRUCTIONAL MATERIAL

Abstract

While most experiments with animation investigate its impact on learning, this study explores perceptual effects of using animation in instructional material. In a between-subjects experiment, subjects (N = 32) were randomly assigned to two conditions: animated and static. They read a distance-education lesson on the Web that was identical in content, layout and presentation, except the manner in which the graphic in the lesson was presented (it was static in one condition and dynamic in the other). Results indicated that animation was associated with significantly more positive evaluation of content (perception). Subjects in the animated condition seemed more satisfied with the lesson compared to their counterparts in the static condition. Those exposed to animation perceived the lesson as less complicated and expressed less need for format change than their counterparts in the static condition. However, there were no significant differences in memory for content as a function of the presence of animation.