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Fashion Hacking as Shapeshifting

Abstract

Fashion hacking is a practice where fashion is reverse engineered and tuned to make users "fashion-­able", using social media to expand transversal tactics in order to reprogram and shapeshift fashion codes. Other traits address the shamanistic rituality of fashion and how participatory practices can expand the realm of fashion beyond the catwalk and ready-­to-­ wear paradigm. Can technologies express the mythical beauty of fashion?