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Risk in International Business

2012

AI-generated Abstract

Risk in international management is an essential element of business, arising from unfamiliarity with foreign markets and uncertainties in managerial decision-making. Traditionally, internationalization was seen as riskier than domestic operations, but advancements in communication technologies have reshaped this view, making foreign market risks more regionally oriented. Key types of risks include natural, legal, societal, political, and governmental risks. Managing these risks involves incremental market entry strategies, starting with small commitments and evolving to foreign direct investment. The propensity for risk-taking is crucial for success, especially among entrepreneurs and in service industries. This dynamic understanding of risk emphasizes the importance of knowledge acquisition and the multifaceted nature of international business risk management.