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Stakeholder Theory and ICT in rural Macha, Zambia

Abstract

The access to Information and Communications Technologies (ICT) in developing countries has gained significant importance in the recent years. However, the implementation of ICT has not worked flawlessly; in sub-Saharan Africa, many projects are not embraced by the target population and/or fail economically. The lack of stakeholder involvement on a community level and disregard of context and culture have been blamed for the failure of many ICT projects in sub-Saharan Africa. This paper examines the relationship between stakeholder involvement and the ICT project in Macha, Zambia. It looks through the lens of normative and instrumental stakeholder theory and investigates its adherence to an analytical framework for stakeholder involvement. The research found that a thorough involvement of stakeholders on the community level resulted in a high community acceptance, higher awareness, and adoption of the ICT services in Macha. Further, it found that context and culture play a significant role and need to be taken into consideration when designing management and communication strategies for stakeholders.