Motion Graphics and Animation

2008

The article examines the interplay of design, technology and interactivity shaping the production of motion graphics. It combines the perspectives on media technology and systems with an awareness of the creative process, the audience and the trends shaping content. Motion graphics is used as a means of expression for millions of people, a fact which, with all its advantages and limitations compared to static design, ensures it a place in recent history as no other means of creative expression or communication has had. Such a change in the relationship user/audience-producer/designer will surely result in another great change in the structure of digital space. Using the interpretative method of media analysis, the paper explores the genre, narrative and technological features of motion graphics.

ANIMATION Animation is the process of making the illusion of motion and change by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape,digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced. Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. THE MOST COMMON USES OF ANIMATION Cartoons The most common use of animation, and perhaps the origin of it, is cartoons. Cartoons appear all the time on television and the cinema and can be used for entertainment, advertising,

مجلة الفنون و العلوم التطبيقية, 2021

The field of animation has captured the imaginations of designers and viewers in the twenty-first century, where movement has become a major part of our contemporary visual scene with the integrated technologies of different visual media such as television and the Internet. Motion graphic design presents a set of unique and creative challenges that combine the language of traditional graphic design and the visual language the dynamism of cinema in a hybrid connection system. The focus of this study is on the role of motion graphics in current video marketing. First, the concept "motion graphics" must be defined, as it is a hazy idea for the majority of viewers. The research then goes on to show the main difference between animation and motion graphics. Viewers will gain a full understanding of the importance of motion graphics in video marketing campaigns by following the research's format. And finally, Through the works presented in the exhibition, the various effects of the different techniques used in the Adobe After Effects program were identified, which have the ability to add diversity, attract attention to the advertising video, and add aesthetic value.

2003

mv, a l~n i a~l r a l i . c s h a q (~~~~~~~i~~.~~~~~. m v , norzaiha.norhan(i7!inn.etln.nlv Abstract-The history of animation is generally referred to early production of traditional animation. It has begun in the early 1900, "Animalion is the essence of animation " as explained by Halas [I]. It is a series of images that appear to be in motion. It can be either traditional animation or computer animation. In addition Greenberg [23, explains "Animation is a deliberately interpreted "illusion of l$e. " I f 110s been practiced for the last 7 0~e a r s in both drawn and stop motion animnotion, and as such, is not an attempt to mimic kurnan and animal l$e exactly." Traditionally animation is produced by drawing illusion of movement created by photographing a series of individual drawings on successive frames on film. Gleicher [3], explains "Animation is a uniquely expressive art form: it provides the creator with conrrol over both the appmrance and the rirovcnienl of clzarricfers and objects. This gives artists tremendous freedom. which when well used, can create works with iremendous impact."

In today's networked world, motion graphics gain more and more importance. To convey information via television and internet it is the most common tool. Motion graphics are basically animations with sound, which change over time. This research paper focuses mainly on communication through motion graphics because it is interesting how easy it is to spread information via television or internet. Besides, this research paper includes a brief history and some interesting precursors of animations. To tell a good narrative, it is important to develop a good concept. A creative brief is essential for creating motion graphics. The aim is to get the client's ideas and objectives and must be well prepared to convince customers.

The moving image in cinema occupies a unique niche in the history of twentieth-century art. Experimental film pioneers of the 1920s exerted a tremendous influence on succeeding generations of animators and graphic designers. In the motion picture film industry, the development of animated film titles in the 1950s established a new form of graphic design called motion graphics. "It seems inevitable to me that some day, in an elegant new hi-tech museum, someone will holler out in recognition and affection: 'Hey look, a whole room of Fischingers!'-or Len Lyes-or any of the great artistanimators of our century. They are the undiscovered treasures of our time." -Cecile Starr

2021

1998

In this introductory chapter, we try to situate the role of Computer Animation in the new technologies: digital television, virtual reality, multimedia, cooperative work. We also overview the main techniques which will be further discussed throughout this book by international experts.

Journal of Applied Computer Science Methods, 2016

In recent years there has been a marked increase in the competitiveness of some very interesting (user) applications software within the field of computer graphics and animation. This paper presents an analysis of selected examples of the use of graphic applications software designed for professional use within various areas of human activity, and also focusses on the potential for further development of this software. Graphic applications software that makes use of motion capture, performance capture, time-lapse, morphing, Augmented Reality and the use of avatars in human-computer communication has become increasingly popular, cheap and simple.

This article explores the intricate use of animation techniques in the cherished animated television series "Ice Age." This study investigates, via a thorough examination, the ways in which basic animation concepts support the production, character development, and visual storytelling of the "Ice Age" universe. Through a close analysis of individual scenes and character interactions from the whole series, this study clarifies how well certain animation approaches work to portray emotions, improve comedic timing, and increase viewer engagement. In addition, this research highlights the animators' technical proficiency and creative inventiveness in bringing iconic characters like Manny, Sid, Diego, and Scrat to life, all the while skillfully fusing these ideas to produce a seamless and engaging animated production. Through this investigation, the creativity and workmanship of "Ice Age" are better understood, shedding light on the legendary cartoon series' enduring appeal and cultural relevance.