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Building and marketing an image in child welfare

Abstract
sparkles

AI

This paper discusses the impact of privatization on child welfare agencies, focusing on the challenges and changes faced by social service workers and organizations. It highlights the case of CEDARS, a child welfare organization that has restructured its services and marketing efforts to adapt to these changes. The effectiveness of the image-building strategies and the responsiveness of the agency to the needs of children and families in Nebraska are examined.