Trapping the Growth potential of rural market in India

Rural India presents a remarkable opportunity for banks and financial institutions to seek their fortunes and bring prosperity to the aspiring poor through financial inclusion. In a fast growing economy like India the poor are the middle class of tomorrow and banks could, therefore, ill-afford to ignore this segment. Banks, however, argue that while the benefits of financial inclusion can be easily understood, the costs of serving the poor can be significant in the short-term, thereby impacting profitability. Banks, therefore, need to take bold decisions and reach out to rural India with strategies and business models which are beyond the realm of conventional thinking. This paper looks at some of the business models and the essential elements of profitable models for financial inclusion.

This work aims to analyze the relationship of the diversification of products with the brand positioning and his time with business growth, on the assumption that the strategy is applicable in the diversification of products for brand positioning and generate a considerable business growth, In this analysis used the qualitative method on the basis of a case study of an efficient company that complies with the requirements to be applied the theory of resources and capacities because of their activity and business history. In conclusion, the case study we provides relevant data that allows you to identify the correlation between the diversification of products and brand positioning, and that these in turn are important factors for business growth due to the needs that arise when diversifying the production, such as broadening the current facilities or opening new plants for the supply of production.

Over the past few years, social media has become more popular and account for a major portion of the time of internet users spent online. With the increase in the number of online users, advertisers are interested to explore and exploit the social media as a new and innovative platform for advertisement delivery. There are number of social networking sites like Facebook, Twitter, Youtube etc. Facebook is popular among the social media. The current study is focused on checking whether social media advertisements are misleading users, in their purchase decisions with special reference to Facebook. For the purpose of study, a convenient sampling survey was conducted among 110 respondents in Nilambur Municipality with the help of interview schedule. The tools used for this study are Percentage analysis; one way Anova, independent sample t-test. Study reveals that consumers have positive attitude towards advertisements through Facebook. Keywords: Social Media, Facebook, Advertisements, Decision Making.

Rural India presents a remarkable opportunity for banks and financial institutions to seek their fortunes and bring prosperity to the aspiring poor through financial inclusion. In a fast growing economy like India the poor are the middle class of tomorrow and banks could, therefore, ill-afford to ignore this segment. Banks, however, argue that while the benefits of financial inclusion can be easily understood, the costs of serving the poor can be significant in the short-term, thereby impacting profitability. Banks, therefore, need to take bold decisions and reach out to rural India with strategies and business models which are beyond the realm of conventional thinking. This paper looks at some of the business models and the essential elements of profitable models for financial inclusion.

This descriptive research study has been undertaken in private multispeciality hospitals, Tirunelveli City, Tamil Nadu to examine the perception of nurses towards the impact of employee turnover on employee performance. The study has sampled 60 nurses qualified with Diploma in General Nursing and Midwifery (DGNM) and Bachelor in Nursing (B.Sc Nursing) courses using judgement sampling technique. Primary data have been collected through a constructed questionnaire. Secondary data have been collected from books, journals, projects and journals. Percentage method has been applied to analyse profile of the respondents. The study has administered mean and standard deviation to understand perception of nurses towards impact of employee turnover on performance of the existing nurses. The results of the study has found that more workload for the existing employees, inability to leave the duty on time, health issues, inadequate care for the patients, conflict and dispute among the coworkers, stress, inability to take decisions on time and inability to segregate biomedical wastes are the foremost impact of employee turnover on performance of existing employees

The purpose of this paper is to examine the influence of ecodesigned p ackaging on consumers' response. The theory of reasoned action (TRA) served as a framework for identifying major antecedents of ecodesigned packaging behavior a nd for determining their relative importance. Structural equation modeling was u sed to analyze the data of 204 young Indian consumers and test the proposed conc eptual model. The finding of the study confirmed that purchase intention towards ecofriendly packaging is significantly influenced by personal norms, attitude, environmental concern and willingness to pay. The paper also provides interestin g insights about young consumers towards eco-designed packaging. These useful in sights will helpful to marketers in developing the focused strategies towards yo ung consumers and encourage them to reduce the global ecological footprint of pa ckaging. ABSTRACT: The recognition of consumers' behaviour is crucial for effective marke ting plans. Evidences explain that the psychological pricing communicates meanin g to consumers. This study theoretically examines the impact of psychological pr icing on consumers' buying behaviour. The study has used secondary data from res earch papers, monographs, theses, popular articles, and newspapers. Findings sho w that socio demographic factors like age, income, education, gender, lifestyle, family size, reference groups, social roles and status and the psychological pa tterns like representativeness, availability of products and the anchoring heuri stics are key factors which influence consumers' buying behaviour. Additionally, the consumers, who are more price cognisant are more probable to select nine-en ding prices. Indeed, low involved customers, those with a small hedonic and symb olic attachment profile, low educated, low income and younger customers are pron e to select the nine-ending priced products and services. The findings can have implications for retailers, pricing managers, researchers, academicians, society and government. ABSTRACT: Dissatisfactory service experiences and consumer complaints following such experiences are everyday occurrences. Prior research has not only examined the emotions experienced because of failed service encounters but also has explo red the resultant behaviours towards the service provider and the service. Howev er, prior research does not distinguish between negative word-of-mouth (NWOM) mo tivated by marketplace-helping behaviour such as consumer advocacy and NWOM as v enting triggered by emotions such as anger and frustration. The current study ex amines the direct relationship between regret and disappointment and consumer ad vocacy. Unlike past studies, the current study explores two types of customer di ssatisfaction: agent based and outcome based. Study 1 uses a vignette methodolog y, and Study 2 uses experience sampling in which respondents provide personal ep isodes of failed service encounters. In contrast with a previous proposition, we find that regret has a significant negative relationship with consumer advocacy . Disappointment based on external events demonstrates a significant positive re lationship, whereas disappointment caused by another person has a weaker relatio nship with consumer advocacy. ABSTRACT: There is a growing pressure from the stakeholders and regulatory bodie s to promote green consumption. Heightened environmental consciousness is also c ontributing to greater adoption of green products and services. But still there exists a value action gap in the way the consumers think and respond. This study ex plores the psychological factors which affect the green purchasing behaviour (GP B) of young consumers in India. Our primary question was what are the factors whi ch play a vital role in the adoption and curtailment of green purchasing behavio ur of young Indian consumers? Exploratory factor analysis (EFA) revealed existenc e of five underlying variables namely environmental attitude (EA), environmental consciousness (EC), GPB, environmental involvement (EI) and perceived effective ness of environmental behaviour (PEEB). Subsequently, regression analysis was pe rformed to explain the role of EI of these young consumers in overall GPB. The s tudy makes significant contribution to existing literature by providing valuable insights into the psyche of young consumers. Impulsive buying tendency: Measuring important relationships with a new perspect ive and an indigenous scale (ABSTRACT: With the opening up of the economy and the proliferation of mall cultu re, the economic relevance of impulsive buying behaviour has assumed significanc e. Impulsive buying behaviour is better understood by examining the impulsive bu ying tendency that shapes such behaviour, and since consumer behaviour differs a cross cultures, by incorporating an indigenous perspective in understanding and measuring the tendency. Studies were conducted to develop an Indian scale for me asuring impulsive buying tendency and to validate it by examining its associatio n with other relevant variables. A two factor, 8-item scale was developed; a sig nificant positive relationship was seen between impulsive buying tendency and im pulsive buying behaviour, and the relationship between impulsive buying tendency and self-control was found to be inversely significant. Results also showed sig nificant relationship between impulsive buying tendency and the two personality constructs of Conscientiousness and Extraversion. ABSTRACT: This exploratory study is a pioneering research in the study of chocol ate consumption amongst Indian consumers. Most studies look at chocolate consump tion as deviant behaviour. However, for a developing country like India the freq uency and amount of consumption is low; hence the factors influencing/hindering the consumption are of interest both for academicians as well as practitioners.