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Meet the Design Disruptors

Abstract

Meet the Design Disruptors. From their unreasonably cool open-plan office spaces in San Francisco and New York this casually dressed tribe of MacBook toting insurgents are orchestrating an international business revolution. These revolutionaries use design as a business strategy to undercut, outperform and ultimately overthrow incumbent market leaders. They’re powerful. They’re running rings around the establishment. And they want to improve your life. This is the story promised to us by the trailer for the forthcoming feature length documentary “Design Disruptors: How Design Became the New Language of Business”. But what lies beneath this tale, and how easily should we accept it?