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Exposing the magic of design

AI-generated Abstract

Exposing the Magic of Design presents a theory of synthesis that aims to illuminate the cognitive processes of designers and their decision-making under uncertainty. Integrating concepts from various cognitive theories, the book discusses methods for problem-solving within design across multiple disciplines. While the theoretical framework may lack depth in its presentation, it effectively equips design practitioners with practical techniques applicable in diverse contexts such as policy and business.

Key takeaways

  • The other reason is simply that a major goal of the book is to present a "theory of synthesis" in design.
  • However, what may seem a disadvantage when theory is concerned becomes less so in the second part of the book, which centers on design synthesis in a business context and its relation to design innovation.
  • Accordingly, the practical methods and guidelines that are introduced in the final part of the book are designed to serve as an efficient way to help designers deal with issues of synthesis, interpretation, and making sense of the complex and chaotic data gathered to address different design problems.
  • As noted above, a main goal for the book is that the readers, in particular, designers from different disciplines, be able to learn the techniques and use them when dealing with a variety of design problems, including simple and complex ones.
  • The presentation of the synthesis theory touches several different aspects that are undoubtedly related to the issue of synthesis in one way or another, but it remains unclear how a "theory of synthesis" emerges from these themes.