International Center for Business, Sector-96, Noida - Thesis Report

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Abstract

The hospitality industry in Delhi NCR has seen tremendous growth in the past decade especially due to recent developments in the regional suburbs like Gurgaon and Noida. Both of these emerging satellite towns are a hub for IT and business sectors. As land is a prerequisite for any kind of development, Noida and Gurgaon are the logical answers to the burgeoning need for development in Delhi NCR. In terms of inventory, Noida and Gurgaon have more options than any other city in the NCR. These two areas are consequently expanding and growing, and expansion opens opportunities for further growth in real estate. It is for this reason that these two cities now have mature real estate markets for different sets of buyers and investors. Among them, Gurgaon has significant number of hotels catering to the large scale businesses and corporate sectors, however Noida, although witnessed a huge growth in the business sector, lacks behind in the hospitality sector. Furthermore, what favors investors entering Noida is the lower pricing factor, which now promises better appreciation and returns on investments. The realty market in Gurgaon has now crystallized into one most favorable for buyers in the premium segment. About 17 million sq ft of fresh office supply is expected to enter the Noida market by the end of 2014. Even in terms of leasing activity, Noida is the second most favorable location contributing about 29% to overall office take-ups in Q4 of financial year 2012. Most of the transactions took place on the Noida-Greater Noida Expressway (TNN, 2013).

Figures (76)

Figure 1.1: Expansion of Noida from 2001 to 2021. (Source: Noida Master Plan 201 to 2021) to a lot of residential zones which paved the way for a new city. scale migration of people from adjacent regions like Delhi, Faridabad and UP led the planning board

Figure 1.2: Economic culture of Noida. (Source: Author) Delhi. Recently, Noida has also become the hub for well-known malls after Gurgaon. Noida is a major hub for multinational firms outsourcing it services. Many large software and business process outsourcing companies have their offices in the city. Many other companies have their Indian branch offices in Noida, because of many factors, including its special economic zone status, its suburban atmosphere and its proximity to Delhi. Noida also hosts the head office of the software technology park, which was established by the government of India to promote the software industry. Film city, established by Sandeep Marwah, is a hub for major news channels and studios. Development in industry, commerce and trade have led Noida to be a model city in up. it is a major revenue earmmer for the government through taxes.

According to a leading IPC’s Market Survey Report(2010-13), the percentage of Corporate Travellers is increasing to as good as 53% in the Hospitality Industry. Due to strong commercial catchment and major IT companies, Noida is becoming an important destination for mid/high-end Business Suites .NCR witnesses a year round inflow of business and tourist travellers and they are segmented as shown in the chart below. .NCR witnesses a year round inflow of business and tourist travellers and they are segmented as \lso, according to the 2031 master plan of Noida, the land use patterns indicate that the commercial

Figure 1.4: Development statistics, Noida. (Source: Noida Master Plan, 2031) 1.3 Target Group

Figure 1.6: Location of site on master plan. (Source: Noida Masterplan, 2031) The site lies along the Noida-Greater Noida Expressway which has an increased demand for commercial properties, Noida Expressway, which further connects to the 165km-long Yamuna Expressway is a favourite hotspot for projects like luxury hotels, retails office space, and shopping malls. The site also offers good connectivity to Delhi via the DND flyway and to Agra via the Yamuna Expressway. The demand for office space has also increased because of huge space availability at affordable prices. Many developers have taken this opportunity for office space development, especially along Noida-Greater Noida Expressway. More and more IT / ITeS companies target Noida Expressway for its rental affordability. Also, metro line is proposed along the corridor.

Figure 1.7: Important locations around the site. (Source: Author) the expressway, is an entire institutional stretch which will act as a driving potential for the project

Figure 2.1: Vivanta by Taj, Dwarka 2.1 Case Study 1: Vivanta by Taj, Dwarka CHAPTER 2: CASE STUDIES

Figure 2.5: Ground Floor Plan. (Source: Architect)

Figure 2.3: Distribution of guestrooms The guestroom floors are divided into 6 blocks of different lengths and no. of rooms. The different blocks are connected by corridor bridges. This form of planning eliminates the need for expansion joints. The room typologies include standard guestrooms, executive rooms, executive suites and a presidential suite. There are 368 standard and executive rooms, 32 executive suites and one presidential suite located on the topmost floor. The executive suite is designed utilizing the area for two standard rooms and the presidential suite is designed utilizing the area for four guestrooms. 3 service lifts on each guestroom floor took care of the services. The uppermost floor also houses an executive lounge specific for the guests equipped with the latest business and communication xecutive lounge specific for the guests equipped with the latest business and communication

Table 2.1: Ground floor Area Program.

Table 2.2: First floor area program different nature of use. The first floor consists of the following functions:

Table 2.3: Basement area program functions provided in the 1*' basement:

starting from the loading and unloading to storage facilities, engineering services and staff facilities. The second and third basements have been specifically utilized for parking. Following is the list o:

Figure 2.8: Distribution of HVAC system. (Source: Author) Figure 2.9: Distribution of shafts. (Source: Author) The three basements are ventilated by 5 fresh air intake shafts and 5 exhaust air shafts. kitchen and restaurant have their AHUs located on the same floor itself. 2.04 Inferences

2.1 Case Study 2: The Lalit, New Delhi room 5 star hotel with business as well as convention facilities.

2.12 Ground Floor Zoning In the case of the Lalit, there is one drop-off for the entire hotel and the lobby acts as the central

2.14 Guestrooms

trade tower building. The area distribution of the office towers is as follows: The Lalit hosts a variety of guestroom typologies which include deluxe rooms, view rooms, business

Total office space = 900 m2

Figure 2.18: South West Hotel, Beijing. (Source: http: //milimet.com/2012/03/south-west-hotel-beijing-design-by- henn-architects.html ) 2.3 Secondary Case Study: South West Hotel, Beijing

Figure 2.19: Design Concept. (Source: http://milimet.com/2012/03/south-west-hotel-beijing-design-by-henn.- architects.html) Design C oncept — Oasis:

Figure 2.20: Area Program Distribution. (Source: http: //milimet.com/2012/03/south-west-hotel-beijing-design- by-henn-architects.html)

21: Zoning Plans. (Source: http://milimet.com/2012/03/south-west-hotel-beijing-design-by-henn-

Figure 2.22: View of the hotel atrium. (Souce: http: //milimet.com/2012/03/south-west- hotel-beijing-design-by-henn- architects. html)

Figure 2.23: Hotel Functions. (Source: http://milimet.com/2012/03/south-west-hotel- beijing-design-by-henn-architects.html)

Figure 2.24: Office section. (Source: http://milimet.com/2012/03/south- west-hotel-beijing- design-by-henn-architects.html)

Figure 3.1: Location of Site

Figure 3.2: Main road in front of the site Setback from main road: 16m

Figure 3.3: View of the Site

traffic is never an issue in the vicinity of the site

this area and also little development as the area is new and still being developed. The enclosure value in and around the site is very low due to huge setbacks set by the authority for

Figure 3.8: Climate study of site south sun. The north side of the site lies towards the back facing the expressway. lies towards the south; hence the built mass there has to be treated accordingly to shade the harsh

From the above diagrams, it is clear that the most suitable zone lies in the 1“ plane that is under translated into built forms and a suitable program is achieved that caters to the issue.

offices as shown in the diagram below. program would be a complete business complex consisting of a business hotel, business centre and

themselves are represented through the given relationship diagrams:

Figure 4.4: Program Relationship and Circulation Diagram 4,2 Area Program

4.3 Concept Formulation and Zoning

All the functions which end up as guestrooms at the upper floors are oriented along the north-south orientation as double loaded corridor along north-south is the most energy efficient. All the rooms on top are subsequently aligned such that they face the north-south direction. This provides for minimum glazing on the east and west facades. The remaining functions like the ballroom, pre- functions and multi-purpose hall have been kept the same. The guestrooms are located on top of all the functions of the hotel part except the ballroom and pre-functions due to longer spans required in these areas. The All the functions which end up as guestrooms at the upper floors are oriented along the north-south functions are accessible from the central atrium. tower can be located on the remaining side. The lobbies and pre-functions have been ideally located

Two double loaded corridors both aligned along the north south and singly loaded corridor facing the west facade (having only 4 rooms for minimum heat gain). All the corridors are connected to the atrium which is exposed on the east facade allow for maximum daylight to enter the corridors. The two corridors are given different heights as separate wings with the northern part forming the iconic tower and a landmark. All the floors are open to the eastern facade to get the benefit of morning daylight.

Figure 4.7: Arrangement of Guestroom Modules 4,32 Office Block

building.

one for office goers.

Figure 4.9: Form Development shading devices at the end of every floor where the curtain wall glazing terminates. The form is primarily governed by the factors explained above in the concept. Most of the parameters governing the form are designed to keep the building as energy efficient as possible. The initial form follows simple extrusion of the zoning mass based on energy efficiency through orientation. The second steps involve giving green terraces in appropriate areas based on factors explained above. The third step involves extrusions of different floors based on area requirements. The final step involves facade treatment of the guestrooms and offices by providing shading devices such as parametric vertical louvers whose tilt angle can be controlled based on the solar conditions and horizontal sun shading devices at the end of every floor where the curtain wall glazing terminates. vertical louvers whose tilt angle can be controlled based on the solar conditions and horizontal sun

VIEW OF GREEN TERRACE