World Congress on Communication for Development

About the Book: Communication for development is a broad cognitive field of enormous international, national and regional interest attracting attention as a special field of study by students and researchers across disciplines. New media and communication convergence are reshaping the ways in which communication can be used in development infusing renewed interest in the field as a subject of serious academic study. This book includes these new developments and has been designed keeping in mind the UGC Core Curriculum for the course Communication for Development offered at the Masters Degree for students of Journalism, Mass Communication, Electronic Media, Visual Communication, Public Relations and Advertising Studies.

Handbook of Communication for Development and Social Change, 2019

In this introductory chapter, a number of important and frequently used terms and definitions in the field of communication for development and social change are being explained briefly: development communication, communication, development and social change, policies, culture, ideology and power, identity, sustainability and resilience, and communication for development and social change.

This article provides an overview of subdisciplines in the field of Communication for Development and Social Change. Different subdisciplines of communication science are analyzed to assess their connection to the field. Building on these subdisciplines the article reviews health communication, agricultural extension and rural communication, and environmental communication as practice-based subdisciplines of Communication for Development and Social Change. By assessing the current development and communication approaches within the different subdisciplines, the article aims to better understand the current state-of-the-art of the field and identify future imperatives. Disciplines in the Field of Communication for Development and Social Change less established within the discipline of communication science and have at the same time established a community of interest within the field of Communication for Development and Social Change. We make a distinction between nonthematic subdisciplines, which cover a domain within communication science (strategic communication, participatory communication, crisis communication, risk communication, development journalism and international communication, and online media and Internet studies) and thematic subdisciplines, which cover a life science theme in the development sector. The thematic subdisciplines are (a) health communication, (b) agricultural extension and rural communication, and (c) environmental communication (including climate change communication). We especially focus on agricultural extension and rural communication and environmental communication, while only briefly addressing health communication. Health communication is the most developed subdiscipline and has already been addressed in many other publications that fall under the heading of Communication for Development. As Ogan et al. reported in their 2009 publication, much of the research done in this field relates to HIV/AIDS under the methodological rubric of social marketing or behavioral change communication (BCC; see also Malikhao, 2012). Subdisciplines This section reviews the subdisciplines within communication science that relate to development communication or in some way address development communication within their scope. Subdisciplines cover a communication domain within communication science. The subdisciplines discussed are: strategic communication, participatory communication, crisis communication, risk communication, development journalism and international communication, and online media and Internet studies. It is interesting to note that the subdiscipline of political communication has not, or only in a very marginal way, engaged with development communication. The same seems to be true for the subdiscipline of intercultural communication. This is remarkable because these two subdisciplines could obviously engage very well with development communication. Strategic communication and participatory communication Strategic communication deals with the organizational planning of communication and relates to persuasive communication, marketing, and public relations. Strategic communication is planned communication with a strategic, intentional goal. Being strategic means thinking in terms of executing a stakeholder analysis, a risk analysis, a strengths, weaknesses, opportunities, and threats (SWOT) analysis, setting objectives, identifying target audiences, developing key messages, and designing an effective communication plan. The social psychological line within communication science has always been strong within the subdiscipline of strategic communication. Some key books are Lewis (2011), Mahoney (2012), and Paul (2011). Strategic communication in the field of development communication is often applied in the thematic Communication Theory 25 (2015) 244-258

E-Journal of Humanities, Arts and Social Sciences

Communication is critical in any development process. Beyond its role as an empowerment tool, communication is used to promote people’s participation in development activities. Communication also helps to ensure that people have access to the information and knowledge needed to improve their lives. Particularly, citizens rely on knowledge and information in order to successfully respond to the opportunities and challenges of social, economic, cultural, political and technological changes. However, for knowledge and information to be useful in the development process, they must be effectively communicated to people. This brings to the fore the compelling relevance of development communication in development discourse. Though development communication is indispensable in sustainable development drive, many people still struggle to appreciate its underlying philosophical underpinnings, conceptual intentions, core principles and methodologies, hence their failure to make the concept pra...

2002

All those involved in the analysis and application of communication for development-or what can broadly be termed “development communication”-would probably agree that in essence development communication is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned. It is thus a social process. Communication media are important tools in achieving this process but their use is not an aim in itself—interpersonal communication too must play a fundamental role.

Palabra Clave - Revista de Comunicación, 2010

The purpose of this paper is to provide an overview of development communication. To do so, the first section focuses on the theoretical perspective and evolution of development communication. The second section deals with selected examples from the Third World, and the final section is a summary.

FWU Journal of Social Sciences , 2012

The paper discusses the discourse of development communication which, ever since the end of World War II, has named certain nations developed and others underdeveloped. In the discourse as well as in practice, communication was co-opted as an instrument for development. These notions have evolved. But even today the idea that you can make people change their behavior to emulate Western developed countries still lingers in the mind of "development "agent. The paper advocates an approach in which true dialogue is itself part of the development process. In this view tr ue dialogue is at once dialectical and dialogical giving their place to both mind and heart.

Encyclopedia of the UN Sustainable Development Goals, 2021