Academia.eduAcademia.edu

Japonisme and Bonnard's Invention of the Modern Poster

Abstract

Soon aft er Japan was opened to the West in the 1850s, large numbers of Japanese works of art were exported to Europe and America. Western artists, excited by the novelty of Japanese art, eagerly adopted and adapted Japanese aesthetics to their own creative eff orts. Th e fascination these artists held for Japan and its culture was but one small part of a much broader appreciation of Japan, a phenomenon dubbed Japonisme in 1872 by the art critic Philippe Burty. Japonisme reached the peak of its infl uence around 1890, the same time that Pierre Bonnard, a young French artist and member of the symbolist group, the Nabis, was formulating a new approach to poster design. A keen admirer and student of Japanese art, Bonnard applied what he learned of Japanese aesthetics to the style of his fi rst lithographed poster, France-Champagne. Innovative in its use of a fl at, reductive composition and synthesis between text and image-design elements borrowed fr om the Japanese-this work ushered in a new era of poster design.