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The Boeing Company: The Grounding of the 787 Dreamliner

Journal of Organizational Behavior Education

Abstract

On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries. The Litium-Ion technology installed in the 787 was a new feature used in commercial aircraft to save weight. Several prior delays had already affected the introduction of the 787 Dreamliner, one of the most revolutionary airplanes to date. Boeing is faced with high demand, growing costs, and pressure to act quickly, while responding to both safety concerns, general industry worries, and the loss of revenue.