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Reference and Attention

Here are two models of reference. 1 According to the first one, a phrase codes a feature individuating the thing it means. The coding of different features of the same thing by different phrases has cognitive value -for instance, it is what makes an identity judgment involving the different phrases informative. According to the second model, semantics is a correlation of word and thing without feature coding and without cognitive value. 2 The first model requires a judgment about what satisfies the individuating feature, and hence a high form of cognition; the second model is a-cognitive. In the last thirty years, there have been forceful arguments for a model involving cognition of a lower form, and recently conscious attention has been maintained to be a cognitive condition of reference and of understanding it. 3 Here, I'll briefly recall the coding and the correlation models, then I will discuss how attention has been brought to bear on reference. Later on, after a discussion of what attention is and what its relation to cognitive systems such as vision is, I'll contend that the transfer of attention, i.e. its tuning, is the point of reference. If attention generates the connection between words and things, reference is then a most natural way to direct attention. The relation between reference and attention is, hence, richer than claimed in the literature.