A Kano Analysis of Students Preferences to Management Institutes

Aim: To find out expectations of students of management having bachelor degree in management i.e. B.B.A. from the Management Institutes Catering MBA course. The expectations of the students with respect to various identities like academics, library, computer lab, infrastructure, administration etc. To identify and classify these expectations or requirements into Kano categories like Must be (M), One dimensional (O) and Attractive requirements (A) by using Kano Model. Methodology: The responses of the students were analyzed using the Kano Methodology which was developed by Dr. Kano. This Kano methodology includes framing questionnaire, evaluation of Kano parameters through the evaluation criteria like Kano evaluation table, Extent of satisfaction, Extent of dissatisfaction. The research is of diagnostic type and structured codified close ended schedule was used to collect required primary data from students pursuing MBA two years full time program from the Management Institutes which are affiliated to Shivaji University, Kolhapur,Maharashtra state of India and approved by AICTE, New Delhi, India. Results: The data from 59 students who are having BBA background were analyzed and the different requirements are classified under the various Kano categories. 24 out of 38 parameters are found to be categorized under One dimensional requirements. Conclusion: Institutes are suggested to influence student level of satisfaction positively by providing parameters viz. interview preparation measures, journals availability, statistical packages for research, books availability in library, campus interviews, qualified staff, group discussions and live project.

The present study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration, etc. To identify and classify these expectations, the Kano Model was used. The responses of the students were analyzed by using the Kano Methodology developed by Dr. Kano and the requirements were classified into the Kano attributes i.e. Must be (M), One dimensional (0) and Attractive requirements (A). This Kano methodology included framing a questionnaire, evaluation of Kano parameters through the evaluation criteria like using the Kano Model evaluation table, extent of satisfaction, and extent of dissatisfaction. The research is of diagnostic type conducted in 2011·12 and a structured codified close ended schedule was used to collectthe required primary data from students pursuing MBA (two years full time program) from the management institutes affiliated to Shivaji University, Kolhapur, Maharashtra and approved by the AICTE, New Delhi. Graduates from different disciplines like Arts, Commerce, Science, and Professional courses participated in the study. Convenient sampling method was used for data collection. Most parameters were found to be categorized under the one dimensional requirements. Also, it is found that there were uniform preferences forthe one dimensional requirements and attractive requirements of the students from different disciplines.

2016

The aim of this study, determining the preference of department, education and management abilities of students of business management department, is to shed light on the studies carried out on this area. For emotions of the uneasiness toward future and worry, observed in the students, who study business management, to become visible, being embodied, and be able to be analyzed, such a study was needed. For this aim, among the students of business management department, survey study was carried out and some expressions and questions were raised to them toward demography, selection of department, and education in the department. The data obtained in the study were subjected to competence analysis and their means and standard deviations were calculated and, interpreting them, the factors of the students of business management department in selecting thi...

Over the past two decades, the education sector in India has undergone the considerable transformation. The scope of management professionals has increased the demand of management professionals in the corporate and business enterprises. It is assumed that management professionals are equipped with lot of skills and immense ability to perform financing, marketing and managerial decision making jobs. Because of the high demand, the fees of management institutes have not just raised but outstretched impeccably. Management institutes are not anymore education providers, but it has become a huge profitable business tool. This paper suggests the factors that students must consider before selecting any management institute. The study has been done by carrying out through literature review, students' survey through questionnaire and by taking in-depth interviews of faculties from different colleges. The primary data was collected in Ahmedabad and the data has been analysed using statistical tools like correlation, ranking method and graphs. The authors have also suggested the aspects that the students and management institutes may incorporate to escalate their overall competence.

Proceedings of the Proceedings of the 5th International Conference on Science, Education and Technology, ISET 2019, 29th June 2019, Semarang, Central Java, Indonesia, 2020

Education is a process to obtain competencies from curriculum objectives. The curriculum becomes a long-term business plan for an educational process, while the outcome of a goal is the relevance of graduates who are ready in the workforce. The purpose of this study is to reveal the significance of the curriculum through the perception of users of the graduate management program in postgraduate education at Semarang State University. The method used is a qualitative descriptive method with a survey approach to reveal the expectations of users of postgraduate management graduates of the Universitas Negeri Semarang. The distribution of research respondents is all the users of postgraduate management graduate education at the state university of Semarang in Central Java. The results of this study can reveal the expectations of graduate users as curriculum achievements and relevance to the world of work. This research is useful for achieving institutional objectives, especially the education management master's program and supporting Universitas Negeri Semarang programs for quality education.

Various pieces of information and knowledge turn into "know-how" simply by their application in the market. This applies to all spheres of activities. It is therefore important to know and understand the requirements of customers already in the stage of making a product, and to confront these with the possibilities of a producer. In this article we are exploring the possibilities of a better understanding of the requirements of customers and stakeholders in the process of the creation of products in educational services. In particular, we examined seven general requirements: practice orientation, ethical orientation, research orientation, quality resources, innovation orientation, skills orientation, and quality staff. We use the Kano model on a pilot sample of respondents at an institution of higher education. Our results showed that "practice orientation" and "quality resources" are the most stable requirements, while "quality staff" is the least stable. The most linear requirement (the same effect on satisfaction and dissatisfaction) is "innovation orientation". "Research orientation" belongs to attractive requirements and we also found that in the case of "ethical orientation" there are weak relations between positive and negative responses in our survey. The "skills orientation" proved to be too general, and our research shows that it could be indifferent. It is therefore advisable to specify the investigated skills when investigating requirements on educational services. The main contribution based on the proposed research procedures is an effective linking of customers and producers already from the beginning of constructing a value chain. Investing in sophisticated management approaches when modelling products and processes can thus become a significant source of the competitive advantage of an educational institution. At the same time, it is a contribution to better placing of its graduates in the labor market.

https://www.ijrrjournal.com/IJRR_Vol.6_Issue.2_Feb2019/Abstract_IJRR008.html, 2019

Education is a factor that plays a role in all sectors. The decision to vote by the student is influenced by the marketing mix strategy of the service which consists of: product, price, people, location, process, physical evidence. The problem in this research is to know how far marketing service mix strategy that consist of: product, price, people, location, process, physical evidence to decision of student choosing and how far influence of reference group to decision of student choose. The purpose of this study was to determine whether the marketing mix of services and reference groups had an effect on the decision of the students to have the choice.The approach in this study is quantitatively supported by the survey, explanatory explaining the causal relationship between the variables affecting the hypothesis and measured by Likert scale Data collection methods using questionnaires with the number of respondents as many as 100 students of the Faculty of Economics and Business. Analysis method used in this research is Descriptive Statistic Data Analysis and Multiple Linear Regression Analysis. The result of this research shows that product, price, people, process, physical evidence have positive and significant influence to student decision in choosing, but location, process and reference group have positive and insignificant effect to student decision. The conclusion of this research is marketing service mix strategy which consists of product, price, person, process, location, physical evidence, and reference group influence to student decision to choose Faculty of Economics and Business Harapan University Medan.

Mediterranean Journal of Social Sciences, 2015

In this study the information was given regarding Kano's Model and a case study was conducted for university students. Kano's Model was applied for Akhmet Yassawi University students and it was questioned what they thought were important quality requirements in higher education, the degree of their importance and how they evaluated their own institutions with respect to the quality requirements. The purpose of this study is to determine the student requirements regarding the quality of the undergraduate programs of Tourism Management and Finance in Akhmet Yassawi University and to analyze the student satisfaction and dissatisfaction and their majority roles in determining and improving the quality of the programs. To achieve this object, firstly Kano's Survey was applied to 116 students and the student requirements relating to the education were uncovered by focusing on group work. Secondly, these requirements were classified by Kano Evaluation Table. Thus, the quality requirements divided into four categories: must-be, one-dimensional, attractive and indifferent. Finally, the values of satisfaction and dissatisfaction were calculated and the roles of these requirements in increasing and decreasing student satisfaction and dissatisfaction were identified clearly.

researchersworld.com

Education is one among the necessary service of human beings. Now a day, MBA is one of the career choices student make to pursue their post graduation studies. The objective of study is to analyze how various factors has influence on the decision of students in selecting institute for master degree. For detail study, the questionnaire was developed and all factors which can affect institute selection decision are divided into eight categories namely, Placement related factors, extra co-curricular activities related factors, infrastructure related factors, student related factors, faculty related factors, academics related factors, advertisement related factors & other factors. Study was carried out by use of factor analysis & means score analysis. The study was undertaken with sample of 150 students. While selecting the institute, placement activities done by the institute, computer lab facility, suggestion from friends and family, career goal of the students, positive word of mouth, experience of the faculty, guidance from the counselor, specialization offered and course provided by the institute, brand name of the institute & geographic location are mostly considered by students.

Purpose of the Study: In the last two decades education sector in India has grown at an exponential rate. Management education is faced with some challenges like huge demand and supply gap, low quality of teaching, constraints on innovation and incompetence in research. It is essential for a higher education institution providing management education to understand student’s needs and desires in the competitive era. Students tend to make a trade off subconsciously between different attributes while making a choice for Management Institutes. It is the temperament of this trade off process that this research sought to comprehend. Method/Design and Sample: This research involves a detailed review of literature to identify the factors that affect the student’s choice in the selection of a university. After a qualitative interview from 10 respondents following attributes were selected; job prospect, degree recognition, proximity to home, advice from reference group and fee. Further conjoint analysis is conducted on a sample of 157 students presently perusing MBA in order to identify factors that have the greatest influence on students’ choice. Results: The study revealed that Fee and Job Prospect are the two most important factors that students consider while choosing an institute. Value to Marketing Educators: This study makes a unique contribution as it encapsulates the demand side criterion using conjoint analysis. It brings the students perspective and makes a relative comparison than absolute comparison amongst factors. Also research in higher education sector especially management education in Indian context is scarce, thus fulfilling the gap in literature. This study tends to add value to educators by helping them understand the needs and desires of the students. Keywords: Higher Education, Management Institutes, Student choice, conjoint analysis