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Hodges- Revolution 2.0- A Software, Not Hardware Upgrade

Abstract

Wahel Ghonim is only one drop in a sea of rising young Muslims concerned about inequality in their societies, longing for a more just world informed by a pious faith in Islam. But his drop combined with others in a wave which continues to stir the turbulent Egyptian waters in the aftermath of a current which carried an oppressive regime out. At issue in this essay is Ghonim's surfing the web through it all in a process he calls "Revolution 2.0." Throughout his memoir he reports conversations and anxieties regarding the possibility of bridging the virtual and physical worlds. In a brief reflective essay I obviously can't approach the sort of comprehensive analysis required to determine the real relation between online activism and realworld results, or even to fully discuss whether such a dichotomy is entirely sustainable. Instead, I'll focus on his use of the medium itself, as well as his training in marketing and experiencefactors which seem to have shaped his outlook as he moved from a relatively well-off business man into the political sphere after being inspired that people can collectively make a difference using social media for organization. I'll largely focus on excerpts from Ghonim's limited perspective and offer a few suggestions for further reflection. Is Ghonim right in describing this movement as Revolution 2.0? How effective is the metaphor? What role did his marketing outlook play in his efforts?